Perfect Moment Wholesale Bookings Up 30% For New Autumn/Winter 2025 Luxury Ski & Outerwear Collection

Perfect Moment Ltd has booked $12.7 million in wholesale preorders for its upcoming Autumn/Winter (AW) 2025 collection.

The level of orders already exceeds all of the wholesale orders the company generated for last year’s AW collection by 30% and represents the largest wholesale book in the company’s history (excluding collaborations). Wholesale revenue comprised about 58% of the total net revenue in the company’s previous fiscal year ended March 31, 2024.

The newly booked wholesale orders are from both new and existing wholesale customers, with most existing customers expanding upon their year-ago levels. This growing strength in wholesale has been driven by the company’s focus on global brand elevation and strategic expansion.

Over the last few months, the company has engaged several top-tier regional sales agencies to grow its brand presence across North America, UK, Europe and Asia. The agencies have focused on expanding Perfect Moment’s wholesale distribution to luxury retailers and exclusive boutiques.

The company’s key retail and e-commerce channels are also demonstrating strengthening performance, with increased full-price sell-through and reduced discounting supporting expanded margins.

“Our strong pre-season performance highlights the growing strength of our Perfect Moment brand,” noted Rosela Mitropoulos, the company’s head of business development. “It shows how the several strategic steps we’ve made over recent months has significantly expanded our presence in key global markets.”

The global expansion will include a greater presence in key retail locations, with store openings and partnerships in Switzerland, Turkey, and Germany, as well as continued investment in targeted activations, including luxury pop-ups in London and Dubai.

These initiatives have also helped to advance the company’s expansion into the larger and faster-growing luxury outerwear market, broadening its brand appeal from the slope to the city and extending its traditional fall/winter selling season to throughout the year.

To take this performance to even greater heights, the company recently announced the strengthening of it production and senior management teams with key hires from Canada Goose. The group contributed to the rapid growth of Canada Goose (NYSE, TSX: GOOS), a leading peer in the luxury outerwear market with revenues up 48% over the past four years, topping C$1.3 billion in FY2024. The team is now looking to deliver a similar growth trajectory for Perfect Moment.

Chath Weerasinghe, the company’s new CFO and COO who recently joined from Canada Goose, commented: “Our strengthened ability to maintain premium pricing while reducing discounting has been a key major achievement. It reflects the stronger demand for Perfect Moment at full price and the effectiveness of our commercial strategy.”

The company announced last week the completion of a multi-channel global co-marketing campaign in collaboration with Diageo (NYSE:DEO), the $61 billion industry leader in beverage alcohol and producer of Johnnie Walker, the world’s #1 Scotch Whisky.

The company’s new U.S. distribution center has improved the customer experience while reducing duties and outbound and return shipping cost for the U.S. market. All of the company’s U.S. ecommerce revenue now flows through the new center, with U.S. wholesale revenue to begin running through it by September.

The brand’s creative direction and product innovation remain key to its growth, along with continued investment in exclusive collaborations and curated collections.

“Perfect Moment continues to set new standards, not just in high-performance design but in how we connect with customers globally,” noted company president and chief creative officer, Jane Gottschalk. “The momentum we are seeing in both retail and digital channels reflects our brand’s growing influence.”

“We will continue to strengthen our presence in core markets while expanding selectively into new regions,” added Gottschalk. “Sustained demand combined with our disciplined approach will help ensure our continued success in a market that is set for rapid growth.”

Perfect Moment’s skiwear offerings address the high-growth global luxury ski apparel market which reached $1.7 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2033, according to Business Research Insights.

The company also now taps the growing luxury outerwear market that was estimated to total $17.9 billion in 2024 and forecasted to increase at a 6.7% CAGR from 2024 to 2033, according to Business Research Insights.