Perfect Moment & Johnnie Walker, Host Exclusive Après-Ski Experiences In Hokkaido & Deer Valley

Perfect Moment Ltd. (NYSE American: PMNT), the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, continued its co-marketing campaign with the world’s #1 scotch whisky maker, Johnnie Walker, with the hosting of major experiential events in Hokkaido, Japan and Deer Valley, Utah.

The Deer Valley events included the takeover of the St. Regis Deer Valley mountain resort, including window displays and lobby areas, along with several après-ski events, ice sculpture installations and other immersive après-ski experiences.

In Hokkaido, Johnnie Walker and Perfect Moment hosted an immersive pop-up experience at Japan’s renowned winter resort, Niseko, including exclusive VIP gatherings and experiential events.

The events featured award-winning global film and fashion icon, Priyanka Chopra Jonas, who has engaged millions of her ardent fans in the global campaign.

“These intercontinental Ice Chalet-themed celebrations have greatly elevated the Johnnie Walker and Perfect Moment brands among many influential participants,” noted Perfect Moment president and chief creative officer, Jane Gottschalk.

“These quintessential après-ski moments brought together great fashion with good friends, accompanied by exceptional drink,” added Gottschalk. “Our collaboration with Johnnie Walker and Priyanka created exciting, memorable après-ski experiences for those who seek the very best life has to offer.”

The collaborative marketing campaign for Johnnie Walker Blue Label Ice Chalet officially launched last October, beginning with an integrated media campaign shared across the social media channels of Perfect Moment, Johnnie Walker, and Priyanka Chopra Jonas.

Earlier Events and Media Features

Priyanka Chopra Jonas captivated major publications in exclusive October interviews published in WWD, Grazia USA, Forbes, InStyle, Esquire, and W Magazine, where she shared insights into her collaboration with Johnnie Walker and Perfect Moment.

The campaign took center stage at a press launch event in October at Le Chalet at Saks Fifth Avenue in New York. The event featured VIPs from across the fashion, film, and spirits worlds who came together to celebrate the launch of Johnnie Walker Blue Label Ice Chalet.

From October 28 to November 3 at Selfridges in London, Perfect Moment and Johnnie Walker took over key spaces that included a virtual immersive experience. A VIP event followed on October 29, alongside a Perfect Moment styling session on October 30. These activations led to a prominent window display installation at Selfridges which launched on November 7. See YouTube video highlighting the event here.

The campaign extended into November with out-of-home advertising that included a landmark takeover at the famed Marble Arch in London that amplified Perfect Moment’s presence across the UK.

The November campaign has also featured the cover shot of award-winning actor, Zhang Wanyi, for L'Officiel Hommes, the luxury fashion and lifestyle magazine for men.