PeopleForBikes Joins Park City’s Big Gear Show As Presenting Sponsor

The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting sponsor.

PeopleForBikes builds a favorable bike business environment through legislation and regulation, and works to assist bicycle business leaders and owners to grow the reach, impact and participation of cycling. Through the sponsorship, PeopleForBikes commits to building out best-in-class, specialty brand and retail focused educational resources and on-site support for exhibitors and attendees at the event, slated for August 3-5 in Park City, Utah.

“PeopleForBikes is pleased to partner with The Big Gear Show in 2021.” says Rod Judd, Director of Membership + Industry Engagement. “We share a common goal of helping the bike business reach new heights in 2021 and beyond, and PeopleForBikes will be on deck with education resources, our Ride Spot marketing platform and presentations for every business person interested in this booming activity.”

The PeopleForBikes partnership aligns with the Big Gear Show’s commitment to empowering specialty brands and retailers to modernize and maximize their businesses, brands and products to existing enthusiasts and post-COVID outdoor recreation newcomers. A key facet of the Big Gear Show is a VIP online community for real-time networking, education and solutions to growth challenges tailored to the needs of today’s specialty retail businesses owners.

To learn more or request to join this invite-only group, please visit the retailers page at The Big Gear Show’s website. thebiggearshow.com.

The Big Gear Show is the only business gathering, buying and demo experience that’s independently owned and built for specialty bike and outdoor brands and shops. A unique demo environment in the world-class mountain sport community of Park City, Utah differentiates and up-levels the Big Gear Show buying experience.

“Having PeopleForBikes as a presenting sponsor of the Big Gear Show completes our goal of assuring the key groups who work tirelessly to support our industries are included,” says Lance Camisaca, Bike Show Director for the Big Gear Show. Camisasca is a past PeopleForBikes board member.

“We couldn’t be more proud and excited to have Jenn Dice and her talented team working with the Big Gear Show. Along with the National Bicycle Dealers Association (NBDA), and the Grassroots Outdoor Alliance, we now have the most important stakeholders present and in support of our unique demo-driven buying experience.”

PeopleForBikes will offer educational resources for exhibitors and attendees, including a panel by experts presenting on the development of e-bike technology and the bike participation boom, and how retailers can engage new audiences. Additionally, PeopleFor Bikes will offer resources examining barriers in the bike space and how to foster diversity, equity, and inclusion.

At the event, PeopleForBikes will make Ride Spot available to all as the official app of The Big Gear Show. Attendees will have access to bike routes created in partnership with select brand partners, available exclusively for the event.

Founded in 1999, People For Bikes’ mission is to get more people biking more often and to make biking better for everyone. PeopleForBikes has advocated for bikes in transportation, mobility and recreation decisions at all levels of government, ensuring that bikes are prioritized and positioned as a real solution to improve Americans’ health, connect communities, boost  local and state economies, strengthen our nation and protect our planet.

People For Bikes joins the National Bicycle Dealers Association and Grassroots Outdoor Alliance, who will be supporting The Big Gear Show as sponsors for its inaugural event. All partners are committed to The Big Gear Show’s goal of offering a best in class demo and  buying experience for retailers and brands, and to do it all outside in a fun and safe environment.