After 13 years as tourism director of Arosa Tourismus, Pascal Jenny takes over the presidency of Arosa Tourismus. The previous president, Christian Menet, was responsible for the fortunes of Arosa Tourism for almost 20 years. The two exponents exemplify the strong tourism teamwork that Arosa has excellently positioned as a holiday region in recent years. Despite the corona lockdown, Arosa Tourism closed with an annual profit and equity increased to over half a million francs.
Christian Menet, President of Arosa Tourism, presented this year's General Assembly with positive business results, despite the very difficult environment. The guest tax bill closed with income of CHF 9.406 million and expenses of CHF 9.405 million practically balanced. The result of the marketing invoice is also balanced with total income of CHF 2.427 million and total expenditure of 2.424 million. As of April 30, 2020, the balance sheet shows equity of CHF 500,196, which corresponds to 8% of the balance sheet total.
Another summer record, winter record course stopped by Corona
Overnight stays in the 2019/20 financial year fell by just under 1.4%. This small minus shows that the lockdown from mid-March and thus the abrupt end of the winter season prevented a sharp increase in overnight stays in the Arosa holiday region. The Swiss vacation day as well as the major event of an international online provider of delivery services would have brought Arosa maximum occupancy in March and April and those responsible assume around 65,000 missed overnight stays. The nevertheless impressive result is again based on increasing numbers in the summer. Summer has developed into a success factor for the Arosa holiday classic in recent years. A look at the hotel industry shows this impressively. 10 years ago around 30% of the hotels were closed in summer, today there are only 2.
Current situation: Performance development in summer continues to pay off. Bear, hiking and biking as a perfect mix
The summer of 2020 should again end at a record level. In Corona times, Arosa's guest focus “Switzerland” was rewarded. Many domestic guests visited Arosa. According to surveys, the above-average increase in guests is mainly based on the high level of awareness and the Arosa Bear Sanctuary. For families, the most comprehensive all-inclusive guest offer in the Alps was often the reason for choosing the Arosa holiday region. The performance development that the municipality, mountain railways and tourism have implemented in recent years in addition to the nature and animal protection positioning in the area of hike & bike strengthens the “bear destination” ideally.
Continuity as a guarantee for change and further development - Pascal Jenny stays on board
The long-standing President Christian Menet has stood for the positive development in Arosa in recent years, which he also wants to ensure through a long-term succession plan. Knowing that further strategic decisions are pending in Arosa, he motivated long-time tourism director Pascal Jenny to take over as his successor. After almost 13 years of full commitment to his holiday region Arosa, the tourism expert with what is probably the greatest track record in Switzerland saw the time had come to switch from the operational to the strategic level. All the more so since the member associations Hotelleriesuisse Arosa, Gastro Arosa, ArosaApartments, Handel & Gewerbe Arosa as well as the municipality, mountain railways and Arosa Kultur welcomed the castles.
The convincing election result with the maximum of possible votes was unanimous and expressed how great the acceptance of Pascal Jenny as a person as well as his outstanding track record is. As Tourism Director, Pascal Jenny will be responsible for the operational management of the Arosa Tourism team until the end of April 2021. In addition to the Arosa Tourism Presidium and a strategic partial mandate for Arosa Tourism, he will also pursue new professional activities independently in the future.
On the board of Arosa Tourism, in addition to the previous board members who have been confirmed with excellent results, another competent person will be involved in the board at the request of Arosa Tourism and the Arosa Bergbahnen, Arosa regular guest Roman Geiser. how great the acceptance of Pascal Jenny as a person as well as his outstanding track record is. As Tourism Director, Pascal Jenny will be responsible for the operational management of the Arosa Tourism team until the end of April 2021. In addition to the Arosa Tourism Presidium and a strategic partial mandate for Arosa Tourism, he will also pursue new professional activities independently in the future.
