Paramo Expands Retail Presence With New Store Opening In Ringwood, Hampshire

Páramo is thrilled to announce the opening of its newest retail location in Ringwood, Hampshire. This exciting development marks Páramo’s fourth standalone store, adding to its existing locations in London, Keswick and the brand’s hometown of Wadhurst. Plans are in the pipeline to further expand with an additional store opening in autumn.

Located in the charming market town of Ringwood, Páramo’s store opened its doors 1 July, offering outdoor enthusiasts access to the brand’s full range of award-winning technical clothing. From waterproof jackets and trousers to breathable layers and accessories, customers can expect high-quality gear designed to perform and last. Throughout the month of July, customers to the new store will receive a 20% discount on Páramo gear instore.

In addition to Páramo’s renowned collection, the Ringwood store features a curated selection of outdoor products from well-known brands, including Elliot Brown Watches, Darn Tough Vermont, Ortlieb, Hydro Flask and Ledlenser, enhancing the shopping experience for customers seeking high-performance gear for adventures.

“We are delighted to bring Páramo’s ethos of sustainability and performance to the vibrant community of Ringwood,” says Richard Pyne, Páramo CEO. “As the gateway to the stunning New Forest National Park, and a hub for outdoor enthusiasts, Ringwood is the perfect location for our new store. We look forward to welcoming adventurers and nature lovers alike, providing them with the gear they need to explore and enjoy the great outdoors responsibly.”

Why Ringwood? Situated in the western gateway of the New Forest National Park, Ringwood embodies the spirit of outdoor exploration. This unspoiled historical market town is nestled along the banks of the picturesque River Avon and borders the sprawling expanse of the New Forest. Ringwood is strategically positioned along the Avon Valley Path, a 34-mile long-distance walking route that winds its way from the majestic Cathedral city of Salisbury to the historic Christchurch Priory on the South Coast.

The store’s opening will be marked by a special event on Thursday 25 July from 3-6pm, inviting customers to discover the brand’s latest offerings, experience firsthand the quality and performance of Páramo’s products, and receive a 50% discount.