Pacifico Extends Partnership As Official Beer Of U.S. Ski & Snowboard
Pacifico extends contract as the official beer of U.S. Ski & Snowboard for the 2022-23 season. Pacifico has been a premier corporate partner since January 2019 and will continue to serve our fans and athletes in the upcoming year.
Pacifico Clara, a golden lager with a crisp, refreshing flavor, was first brewed in the small Mexican port town of Mazatlán in 1900, then rediscovered in Baja by California surfers. Excited by their find, the surfers loaded up a few cases of the rich golden lager into their van and returned north, becoming the first “importers” of Pacifico. With support from the surfing community, Pacifico has grown to be the beer for independent spirits who followed their own path. The brand has been a steadfast supporter of the U.S. Ski & Snowboard Team for years.
“We are very excited to extend our partnership with Pacifico as the official beer of U.S. Ski & Snowboard,” says Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “For years, Pacifico has been a loyal, creative partner and we look forward to having their great product on hand for our fans to enjoy at every domestic World Cup around the U.S.”
With the extension, Pacifico remains a partner throughout the 2022-23 season at hospitality events, après parties, vendor villages and within the competition spectating areas at each domestic World Cup event, including:
Freeski and Snowboard
- Dec. 16-17: Toyota U.S. Grand Prix, Copper Mountain, Colorado; men and women’s halfpipe
- Dec. 16-17: Visa Big Air presented by Toyota, Copper Mountain, Colorado; men and women’s big air
- Feb. 2-4: Toyota U.S. Grand Prix, Mammoth Mountain, California; men and women’s halfpipe/slopestyle
Freestyle
- Feb. 2-4: Intermountain Healthcare Freestyle International, Deer Valley, Utah; men and women’s aerials, moguls, dual moguls
Alpine
- Nov. 26-27: Killington Cup, Vermont; women’s slalom/giant slalom
- Dec. 2-4: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill
- Feb. 25-26: Palisades Tahoe, California; men’s slalom/giant slalom
- March 3-5: Aspen World Cup, Colorado; men’s super-G/downhill
