OutDoor By ISPO, Trend Reports From The Outdoor Industry
Enclosed you will find a first preview of current developments and trends in the outdoor industry for spring/summer 2020:
“Green” is in: Also, or precisely, because outdoor sports generally take place in nature global challenges such as climate change, plastic waste and species extinction are major issues for the outdoor segment. This is also evident when looking at the innovations and visions.
Outdoor Core: Climbing and bouldering are establishing themselves as leisure activities fit for the masses and trail running promises a combination of physical endurance and a natural setting. Classic outdoor adventures are part and parcel of the German way of life and even during vacations trekking is a great way of getting back to nature.
Urban outdoor, outdoor yoga and standup paddleboarding (SUP) – the incentives for spending time outdoors are becoming increasingly diverse. From millennials and families to senior citizens, different target groups with different requirements have their own interpretation of what “outdoor” means to them.
