One Way Most Successful Pole Brand At Nove Mesto

At the Biathlon World Championships in Nove Mesto, 56% of all medals, including 15 in gold and 11 each in silver and bronze, were won with the bright orange Premio poles from ONE WAY. This makes ONE WAY by far the most successful pole brand at this year's World Championships.

The neon-orange Premio pole regularly flashed with the medals at the award ceremonies. Johannes Thingnes Bø from Norway stood on the podium in each of his seven races. He topped the podium three times as World Champion in the Pursuit, Individual and Mass Start. As the most successful athlete from Nove Mesto, Bø equaled Ole Einar Björndalen's record with his 20th World Championship gold. His teammate Vetle Sjaastad Christiansen was part of the Norwegian relay team and secured bronze in the Sprint and Pursuit, while Karoline Offigstad Knotten won silver in the Mixed Relay.

The strong French team also boosted ONE WAY at the medal table. Julia Simon was the most successful female athlete at the World Championships as world champion in Sprint, Pursuit, Mixed Relay and Relay, and was the bronze medal winner in the Individual. Justine Braisaz-Bouchet added even more to the medal count with gold in the Mass Start, Mixed Relay and Relay as well as silver in the Sprint and bronze in the Pursuit. Quentin Fillon Maillet celebrated gold in the Mixed Relay and Single Mixed Relay, followed by bronze medals in the Relay and the final Mass Start.

With a flawless performance at the shooting range, Italy's Lisa Vittozzi became world champion in the Individual and can also celebrate three silver medals in the Mass Start, Pursuit, and in the Single Mixed Relay with Tommaso Giacomel.

Sweden’s Martin Ponsiluoma also contributed to the splendid ONE WAY results with bronze in the Mixed Relay and Relay gold together with Jesper Nelin, as did Germany's Benedikt Doll with bronze in the Individual. Janina Hettich-Walz from Germany also provided a surprise with silver and her first individual World Championship medal in the Individual, followed by bronze in the Relay together with Vanessa Voigt and the German team.

Despite the challenging conditions on site, the organizers and a dedicated group of volunteers gave their all to create the best possible conditions for exciting competitions. The enthusiastic spectators contributed with their fair atmosphere to give the athletes unforgettable world championships, in which ONE WAY emerged as the most triumphant pole brand in biathlon.