Oberalp North America Names New Sales & Marketing Director

Oberalp North America – which operates the Salewa, Dynafit, Wild Country, Pomoca, and Evolv brands in the U.S. and Canada – has promoted Ross Herr to Sales and Marketing Director. Evan Horenovsky was named Supply Chain and Operations Manager.

Ross Herr

“Our business continues to expand at an impressive pace. Ross has been a key contributor to the growth of our brands and positioning them for current and future success,“ said Drew Saunders, Oberalp North America Country Manager. “We have built an outstanding team at Oberalp, and we’re thrilled our team members are developing and advancing their careers with us as we grow.”

Ross was promoted to Sales and Marketing Director after five years with the company in sales and marketing management. Ross has built a strong sales force, established great relationships with dealers and key accounts, and worked effectively with international brand and product management to deliver exceptional products and marketing support for the North American market. Ross led the sales and marketing of Salewa, Dynafit, Wild Country, and Pomoca in his prior role, and moving forward he will also lead sales management for Evolv, in close coordination with the brand and National Sales Manager Jacob Jeffries.

“I couldn’t be more excited to have the trust and support of our Group to lead our sales and marketing team into the next stages of growth and continued success,” said Ross.

Evan Horenovsky was named Supply Chain and Operations Manager where he will oversee the demand planning, supply chain, and operations of the business. Evan has also been with the company for five years, most recently in the role of Senior Supply Chain Analyst.

These promotions come after several years of strong growth for Oberalp North America across all brands. The company also promoted several other key contributors in the past six months. Steve Goddard was named Key Account Manager, Michael Casarrubia was named Community Marketing Lead, and Connor Miles was promoted to Customer Service Supervisor.

Oberalp North America is a wholly owned subsidiary of the Oberalp Group––an international house of brands headquartered in the Dolomites in Bolzano, Italy, with global operations. Oberalp North America handles the sales, marketing, operations, distribution, and customer service functions in the U.S. and Canada for five premier mountain sports brands within the Oberalp Group––Salewa, Dynafit, Wild Country, Pomoca, and Evolv.