Nikwax Wins Brand New Award At Slide

Nikwax is proud to announce that BaseFresh® has become the first-ever winner of the brand new Fresh Brand Award at this year’s Slide trade show.

Organised by the Snowsport Industries of Great Britain (SIGB), Slide allows manufacturers to showcase a huge variety and wealth of next season’s snowsports products each year at the International Centre in Telford.

This is the first year that the Fresh Brand Award has been introduced, alongside three other long-standing awards for Hardware, Software and Accessories. Each set up to celebrate the very best of what’s new and coming up.

Presidents of the SIGB Committee, Alyn Morgan from the Ski Club of Great Britain and Damon Street from K2 UK Ltd., were among the members who chose BaseFresh.

One of Nikwax’s best selling products, BaseFresh is an effective deodorising conditioner for base layers that’s easy to use in the washing machine alongside normal detergent and other clothing and garments.

It refreshes technical underwear and wicking layers after a sweaty run, climb or walk. But also accelerates the drying time and cooling efficiency - making for a more comfortable wearing experience. And inhibits a build up of odour, so base layers don’t have to be washed as often.  

Mike Vassar from Nikwax picked up the award, “This is a wonderful honour for Nikwax, particularly as this is the first year such an award has been introduced. We are very proud of BaseFresh. It’s an innovative product that helps reduce the need to wash or replace base layers, thereby helping the environment and consumers’ pockets”.