Nikwax Celebrates Best In Test Accolades, Shares Results Of “chosen By Campaign”, Launches New Efficient Sales Toolkit

This month’s ISPO see’s, albeit virtually, Nikwax celebrating its Best in Test accolades, whilst sharing the results of its Chosen By campaign and launching a new efficient Sales Toolkit.

Over the years Nikwax has built a reputation as leaders in innovative PFC-free clothing and gear systems, creating outstanding materials and aftercare for outdoor explorers, keeping them safe and dry in wild weather. Nikwax is a trusted and much-loved brand; with values steeped in innovation and care for the environment and a reputation for high performance products.

High performing! That’s a big claim. Well don’t just take their word for it. A recent independent test, conducted by Intertek, an internationally respected, independent laboratory, proved that when tested against six leading outdoor brand’s cleaning and reproofing products Nikwax Tech Wash demonstrated exceptional cleaning performance, whilst maintaining 100% of the DWR and TX.Direct came top for best performing, PFC-free product when it came to adding DWR across a range of outdoor fabrics.

Still not convinced? Check out http://chosenby.nikwax.com and see for yourself what major brands, outdoor enthusiasts and athletes in the outdoor industry think of the brand, its offering and ethos. There’s a few key household names, including TV presenter and naturalist Nick Baker, who are coming on board to wave the Nikwax flag, joining a whole host of other key outdoor personalities and athletes.

Finally, in the current climate with so much emphasis on digital, this month will see the launch of the Nikwax Sales Toolkit, a digital central asset resource for retailers, distributors and sales teams worldwide. This new Toolkit allows access to the most up to date materials available to help with marketing and selling Nikwax as effectively as possible on a global scale. Information and assets can be shared quickly and easily whilst providing consistent and coherent materials to increase brand awareness and enable retailers to understand the company and its values. Assets accessible in the Toolkit include care guides, workbooks, images, logos, point of sale, and videos that retailers can view and download.