New Indy Pass Logo, Website And Passes Unveiled
Indy Pass announced the launch of a new visual brand identity today. A new logo, website, and the first-ever physical pass further distinguish the Indy Pass from other multi-mountain products and will provide a more straightforward and recognizable brand.
Leading the way is Indy's new logo. Instantly recognizable with the bold colors of Indy red and Indy blue, the new logo functionally identifies the Indy Pass as a strong snow sports brand.
The new Indy Pass website will transition from www.indyskipass.com to the shorter www.indypass.com and is now live. The new website incorporates the brand overhaul by boldly presenting the Pass's access to 183 partner resorts across three continents. A visually striking design combines easy navigation and useful tools, such as an interactive map highlighting the endless combination of destinations on the pass.
Indy Pass also mailed its first-ever physical passes to passholders this week. The new RFID passes are designed around the new brand identity. They will replace driver's licenses and other non-branded IDs previously used to redeem lift tickets at resort ticket windows. Passholders may still redeem tickets for the coming season using the traditional method of showing an ID at ticket windows.
The RFID-enabled passes are being shipped in custom die-cut packaging, including bumper stickers and a personal letter to all passholders from CEO Erik Mogensen and Founder Doug Fish.
"The Indy Pass' original logo and website were instrumental in establishing the Pass as a disruptor," said Indy Pass CEO Erik Mogensen. "However, this overhaul will support the Indy Pass's journey to becoming a timeless and iconic brand that supports and celebrates independence in outdoor recreation."
The Indy Pass is currently on sale in limited quantities to those who join the waitlist, which remains open at this time. Waitlisted individuals receive a permission code that can be redeemed to purchase passes if their spot in line becomes available.
