New Ikon Pass Video - My Ikon: My Ride

Ikon Pass just released the latest video from the My Ikon series. Titled “My Ikon: My Ride,” it follows legendary snowboarder Russell Winfield and junior rider LJ Henriquez on their mission to normalize diversity in the mountains and encourage others to join the culture of snowboarding that they love so much. “My Ikon: My Ride” was filmed this season at Palisades Tahoe, Stratton, Crystal Mountain, and Big Bear Mountain Resort.

Russell Winfield is considered the first professional Black snowboarder. He grew up playing hockey in New York and learned to snowboard at Stratton. After moving across the country and riding nearly every bucket list destination, he realized the impact he had on the sport and decided to push his love for snowboarding into a new generation of hopeful kids. One of these hopeful snowboarders is LJ Henriquez - another East Coaster born in NYC with a natural talent for snowboarding. The 14-year-old athlete has already started changing the shape of snowboarding, known for his unique style of riding, and helping inspire others the way Russell has inspired and mentored him. Despite their age difference, their shared love for the sport and East Coast beginnings tie them together in this inspiring video. The short film serves as a way for them to speak to the snowboard community and encourages others to follow their dreams.