Mytheresa And Bemelmans Bar Partner For An Exclusive Après Ski Experience In Aspen
Mytheresa, the leading luxury digital platform, partners with Bemelmans Bar, a storied New York icon within The Carlyle, A Rosewood Hotel. This winter, for the first time, Bemelmans Bar steps beyond the Upper East Side, bringing its legendary allure to Aspen with an immersive experience that celebrates the art of entertaining. Guests can expect signature martinis, live piano featuring classics from the American Songbook, and Mytheresa's edit of extraordinary style. The experience will run daily from February 14 through March 2, 2025, from 3 PM to 9 PM.
Bemelmans Bar will pop-up in the heart of downtown Aspen with a distinctive Mytheresa twist, including an ice bar serving Champagne and dazzling jewels, and a playful "Press for Fashion" button for stylish offerings served tableside. Even the coat check becomes an unexpected delight, offering guests the chance to explore Mytheresa's curated collection of luxury outerwear.
Custom artwork by New York artist Xavier Donnelly, inspired by Ludwig Bemelmans' whimsical style and the original murals in Bemelmans Bar, unfolds across the walls. Within this spirited narrative are delightful vignettes that evoke Aspen's winter magic through the joy of après-ski and alpine fashion. A glance around the room reveals the highly recognizable red-jacketed bartenders serving ice-cold martinis and sidecars on silver trays, while classic cocktails, named for luminaries like Jackie O., are expertly crafted behind a rich mahogany bar.
On opening night, Emmy Award-winning composer and pianist Earl Rose—beloved for over three decades at the original Bemelmans Bar in New York—will hold court at the Steinway, playing a repertoire of revered classics. In a nod to The Carlyle's artistic heritage around creativity and community, the spotlight will then turn to Aspen's local artists, who will continue the tradition of live piano throughout the experience.
Heather Kaminetsky, President of Mytheresa, North America commented on the partnership, stating:"This collaboration brings Mytheresa's style to Aspen in the sophisticated setting of Bemelmans Bar offering the ultimate winter experience for those who appreciate the perfect martini alongside a finely curated edit of fashion and exquisite jewelry."
Marlene Poynder, Managing Director of The Carlyle remarked on the significance of the collaboration: "Bemelmans Bar has been a defining part of New York's cultural and social fabric for almost a century. To bring its legacy to Aspen for the first time is a meaningful moment, made possible through our partnership with Mytheresa—a brand that shares our commitment to artistry and exceptional experiences."
VISIT THE EXPERIENCE
- Location: 620 East Hyman Avenue, Aspen
- Dates: February 14, 2025 – March 2, 2025
- Hours: 3 PM – 9 PM daily
- Reservations available on Resy.com
