Mountain Planet Grenoble: Top-class Panel Discussions Scheduled
The international trade fair for sustainable spatial planning and development in mountain regions, Mountain Planet, opens on April 16, 2024 in Grenoble-ALPEXPO (France). The latest technical innovations and trends for sustainable spatial planning in mountain regions are presented here. This unmissable international event brings together 900 exhibitors and brands and 23,000 professionals from over 70 countries in over 50,000 m2 of exhibition space every two years in the heart of the French Alps.
The trade fair also offers the opportunity to let experts have their say in panel discussions. In this way, visitors, exhibitors and the entire mountain industry benefit from valuable experience reports on an international level. The panel discussion every morning at 11 a.m. is a trade fair highlight that outlines the future of the mountains. “The new superpowers of data”, “CSR: an opportunity?” and “Customer loyalty or the challenge of hyper-satisfaction” are the three big topics of the panel discussions at the 2024 trade fair.
PANEL DISCUSSION 1: The new superpowers of data
Tuesday, April 16th – 11am-12pm
Summary: “Real-time mass personalization” is the key to the future of destination marketing. Immerse yourself in a world where personalization becomes the norm thanks to data that evaluates individual needs, the weather or even the flow of people in an area in real time. Industry experts will share the latest key developments and the opportunities they create to sell and shape the experiences of tomorrow's travelers.
Speakers: Thomas ISNARD (CEO Apollo Plus – France), Sébastien TRAVELETTI (Vice Chairman of the Board of Directors Magic Mountain Cooperation – Switzerland), Kelly PAWLAK (CEO NSAA – USA)
Moderator: Armelle SOLELHAC (Managing Director of Switch – France)
PANEL DISCUSSION 2: CSR: an opportunity?
Wednesday, April 17th – 11am-12pm
Summary: Corporate social responsibility: CSR. Three letters that arouse interest and raise just as many questions when pursuing this voluntary approach. For what benefit? Where do you start? What means must be used? Is the tourism industry really CSR compatible? Is it a good time to get started? Companies report on the contribution of CSR to their future, that of their employees and that of their environment.
Speakers: Laure JARLAUD (CSR Head of Rossignol Group - France), Fabienne CARROSCO (Head of CSR and Finance at MMV - France), Marie-Clémence VALLIER (HSE Officer of Les Arcs Ski Resort - France)
Moderator: Armelle SOLELHAC (Managing Director of Switch – France)
PANEL DISCUSSION 3: Customer loyalty or the challenge of hypersatisfaction
Thursday, April 18th – 11am-12pm
Summary: Discover the secret to delighting and retaining the most discerning travelers in a world where competition among destinations is intensifying. Speakers unravel the innovative strategies and tools they use to exceed expectations and retain customers thirsty for unforgettable experiences.
Speakers: Julie CHARRIER (Marketing Manager at CDA - France), Estelle VERDIER (General Director Decathlon Travel - France), Peter VAN DER SCHANS (Managing Director and Vice President IAAPA - Netherlands)
Moderator: Marie-Hélène BOISSIEUX (founder and director of the Adeo agency)
All highlights of the trade fair can be found at https://www.mountain-planet.com/programme/
