Mountain Khakis Launches Underwear, Posse Program Returns For Spring 2019

Mountain Khakis is proud to introduce their NEW Men’s Bison Boxers and Bison Boxer Briefs at select retailers, including their flagship store in Denver, this spring.

Whether you’re a boxer or boxer brief fan, Mountain Khakis has you covered. Lightweight, breathable, quick dry and designed for comfort, the Alpine Mesh™ fabric keeps everything cool and dry; the Bison Boxer Brief offers an articulated front to keep everything in place. Brushed waistband, inseam action gusset and flatlock seams ensure all-day, all-night comfort. With five signature solid colors and two custom camo prints to choose from, Mountain Khakis’ Underwear is easy to slip on anytime.

“Owning everything south of the waist, it just makes sense to include underwear in our lineup,” commented Noah Robertson, Director of Design & Development. “We’ve been working on fit and function in men’s pants for 15+ years, and this offering perfectly compliments our retailers’ programs, as well as the needs of our loyal customers.”

Mountain Khakis is also pleased to announce the Posse Program is back by popular demand for the Spring 2019 selling season

Mountain Khakis’ Posse Program, designed specifically for retailers, is a favorite among shop floor staff, offering a chance to earn complimentary Mountain Khakis product, as well as providing an easy opportunity to become more acquainted with the brand and products.

A win-win-win, the Posse Program enables the retailer to receive employee incentives for selling Mountain Khakis products, store staff gets product they actually want and wear, and Mountain Khakis gains brand loyalty, sell-through and increased visibility during key months where the temperatures are rising and customer are looking for new complimentary apparel.

Now through the end of June 2019, authorized Mountain Khakis retailers will have the opportunity to participate in the Posse Program, and their staff will beginning earning punch cards points for every Mountain Khakis apparel item they sell. In addition to this Program, Mountain Khakis also introduces a Posse Underwear Program, which offers a similar incentive program for selling their new product offering: underwear.

‘Getting our product on store staff and incentivizing them to help with sell-through is key to the success of our brand and of their retail store,’ commented Steve Talacki, Director of Sales. ‘It was only logically that we would put together a supportive program around the launch of a new category for Mountain Khakis. Underwear is killer and trust me when I say, store staff will want to try them for themselves.’