Mountain Advertising Specialist Apg | SGA Intensifies Partnership With Tele Villars-Gryon-Les Diablerets

The Swiss market leader for mountain advertising APG | SGA is intensifying its long-term partnership with the mountain railway Télé Villars-Gryon-Les Diablerets SA and consolidating its market position with an exclusive advertising contract in one of the popular tourist regions of western Switzerland. The analogue offer will be greatly expanded, and the destination will also be equipped with the modern, web-based information system “Infosnow” from APG | SGA. 

As an advertising partner of the year-round operated mountain railways Télé Villars-Gryon-Diablerets SA, APG | SGA is responsible for the exclusive billboards in the entire region. APG | SGA is now marketing twelve large-format big posters and five high-impact tarpaulins (F12P) at important, high-frequency transit points throughout the destination. The mast advertising with 135 pylon posters along seven lifts ensures undivided attention. At the Bretaye station there is also an unmistakable cube with four large-format surfaces. With these classic advertising formats, advertisers benefit from a unique communication environment in the clear mountain air and, in addition to high-spending mountain tourists in a holiday mood, also reach the local audience. 

In addition, APG | SGA is fully equipping the region with its in-house information system “Infosnow” and the latest high-quality, smart hardware products. These include optimally placed panorama boards, season-independent clock panels as well as an interactive SnowMap and the daily snow report with data export on Switzerland Tourism. 

The holiday resorts of Villars, Gryon and Les Diablerets in the “Vaudois Alps” are connected with each other and are accessible both in summer and in winter by the BVB railway. With 30 lifts and over 100 kilometers of pistes and over five million visitors a year, it is one of the largest snow sports regions in Switzerland.