Method Magazine, Europe’s Most Infamous Snowboarding Title, Releases Book To Celebrate Its 25th Anniversary

Method Magazine, one of the world’s most read and respected snowboard publications, is proud to announce the release of its new hard-cover book titled “Hold Fast, Tweak Hard” in celebration of the magazine’s 25th anniversary. “Hold Fast, Tweak Hard” provides an intimate look inside one of Europe’s most infamous snowboarding titles and is also testament to the evolution of Snowboarding over the last 25 years.

The book is a collection of stories put together in an attempt to characterize Method’s turbulent, illustrious two and a half decade ride. It aims to trace a few common threads that run through the course of the magazine’s history, and tie together the ridiculous group of iconoclasts, outrageous efforts and sacrifices, and monumental fuck-ups that landed Method where it is today, one of the leading voices in snowboarding, proving that print is still alive.

Synopsis - In 1994, Anders Hagman and Calle Eriksson, then a professional snowboarder and snowboard photographer, respectively, launched an online snowboard magazine from an apartment in rural Sweden. Method Mag, as it was dubbed, was not just one of the very first snowboard websites, but one of the earlier websites in general, published not long after the first images appeared on the nascent web. Drawing inspiration from California’s Heckler Magazine, Eriksson and Hagman set out to document snowboarding and its culture as they were experiencing it on the ground, which often stood in contrast to the polished press that populated major media at the time. Zigzagging across Europe with a carload of equipment, fashioning impromptu dark rooms in hotel bathrooms, hacking fax lines and constructing myriad other mobile workarounds, the pair published near real-time coverage and content in their unfiltered Gonzo style, bringing to life a media outlet as spontaneous and raw as the riders scenes it covered and brought the burgeoning global snowboard community together like never before. Over the next 25 years, Method evolved through numerous changes in format, ownership, location and staff, consistently pushing the conception of what a snowboard magazine could be and what it could deliver. But its journey was a tumultuous one, even by snowboard media standards. Yet, through an often chaotic blend of foresight, personal fortitude and a fair serving of luck, Method always lived to publish another day.

“Hold Fast Tweak Hard” is available in stores worldwide and for direct order at https://shop.method.tv.

About the author: Michael Goodwin is a writer and editor currently based in Denver, Colorado. He has worked in snowboard media for over a decade, most recently serving as editor in chief of Method Magazine (2014 – 2019), and director of the Method Movie video series.

Book specs: Published January 2020 by WSG Media and Method Media. 216 pages, full color, hardback, 250 x 200 mm.