Maier Sports To Show New Range For Autumn Winter 23/24 At Slide & OTS Winter

Maier Sports will have its new Autumn Winter 2023 (AW23) range at stand F03 at Slide & Outdoor Trade Show Winter (OTS) at Telford International Centre from 10th to 12th January.

Maier Sports offer high quality outdoor clothing for women, men and children with key focusses on fit, comfort, sustainability and at mid-range prices. With a signature range of sizes for perfect fit and unlimited comfort Maier Sports offers clothing for hiking, trekking, cross country skiing, ski touring and alpine skiing.

Moving Forward

In order to make its outdoor clothing more sustainable Maier Sports new SNOW MOUNTAIN line is designed to be suitable for a range of winter activities from cross-country, to ski touring and alpine skiing. The customer’s use of the garments can crossover between sports, making them more useable, and customers can mix and match from the range to create a perfect winter outfit.

Maier Sports key new insulation innovation for AW23 is a range of trousers and jackets insulated with 100% natural Lavalan® wool. Lavalan wool is cosy, warm, breathable and highly sustainable, as it is renewable, recyclable and biodegradable. This sustainable source of insulation is produced 100% in Europe using 85% virgin European wool, Lavalan cares deeply about the welfare of its animals from rearing the sheep to a comfortable shearing process. The use of native wool lowers the environmental impact as there are far fewer miles are travelled in the product creation process.

The new Lavalan wool items in the AW23 range include Nil Wool and Lulaka Wool which are insulated versions of the bestselling outdoor trousers for men and women. Nil Wool has been entered into the SLIDE Awards which will be judged by retailers, media and industry opinion-leaders, and presented at Slide and OTS Winter on Wednesday 11th January.

Linda Kennedy Torstensson, Maier Sports Marketing UK & Ireland said: “We’re excited about our Autumn Winter 23 collection which celebrates the wonderful diversity of outdoor and ski activities. We believe that there’s plenty of overlap between the different winter activities and consumers don’t tend to think in terms of rigid product categories, either, so we have developed our SNOW MOUNTAIN range with this in mind. The clothes can be mixed and matched in any combination to meet the demands of their mountain activities.”

“In addition we are proud that our new hiking and trekking clothing will have a stronger emphasis on sustainability and recycling with use of Lavalan sport fleece, a responsible, natural choice of clothing insulation, such as our LULAKA WOOL hiking pants.”

A Good Fit for All

Maier Sports has the mission to provide outdoor wear for all, by offering a vast range of sizes. For example ski trousers are available in no less than 61 sizes, by varying the waist width and trouser length with slim, regular and loose fit cuts. With such a range of sizes everyone can feel fabulous when enjoying the outdoors their way.

With children’s ski trousers in three width fits for each size and 5cm leg extension to allow for growth even young adventurers can enjoy Maier Sports quality and design in comfort and with a good fit.

Maier Sports outdoor clothing uses innovative fabrics which repurpose resources and are made to a high quality as standard.

Torstensson, said: “Comfort, confidence and of course fit are all fundamental to Maier Sports Hiking, Trekking, Cross-Country Skiing, Alpine Skiing and Touring jackets, trousers and tops. Clothing should not be a barrier to enjoying the great outdoors. We continue to develop our product ranges and are always innovating and responding to customer feedback.”

Consideration for the Planet

Maier Sports environmental consciousness is inherent in its values and it has been finding and putting into practice ways to reuse resources and to work with the environment throughout its history. Maier Sports has a strong sustainability story and was the very first outdoor company to start producing PFC-free fabrics and has more recently become 100% PFC-free in its outdoor stretch pant collection. PFCs (per and poly-fluorinated chemicals) are often used to make fabrics waterproof are harmful to the environment. Other initiatives include using recycled polyester that was for instance previously PET drinking bottles, and Maier Sports’ is a partner of S.Café® which creates fabrics used in Maier Sports’ t-shirts that make use of coffee grounds in the fabric to give cooling, odour-resist, quick wicking qualities. Maier Sports products are packed in recycled and sustainable packaging.

Good for all and considerate of the planet, the company is a member of the Fair Wear Foundation which works to improve conditions for workers in garment factories.

Supporting British Skiing

For winter 22/23 Maier Sports is again supporting the GB Snowsport World Cup Telemark Squad.

Jasmin Taylor, World Cup Telemark skier, said: “It is awesome to be kitted out in Maier Sports again this season. It is the perfect brand for adapting to the wintery conditions, and because of their great range of sizes, we all feel comfortable and moveable in our clothing. Thank you to Maier Sports for their continued support!”

Maier Sports’ 5 year warranty outdoor enthusiasts can choose their gear confident in the knowledge that their kit is quality, value for money, and has the endurance to be with them for many adventures.

Maier Sports is a ski and outdoor clothing brand lead by people who like to be active in nature. Maier Sports offers suitable, high quality and fashionably outfits in 61 sizes.

Maier Sports was founded in 1938 close to the Swabian Alp area of Germany, but it wasn’t until 1970 that the company (which up until then was a fabric making business) started to manufacture clothing for skiing and tennis. Today, Maier Sports is one of the most established brands in the outdoor industry and continues to innovate through design and quality.

Maier Sports has been nominated in 2 categories this year for Outdoor Markt, Best Brand and Best Campaign.

Since 2015 the Maier Sports GmbH with her brands GONSO and Maier Sports belongs to the group of Schwan-STABILO. The Schwan-STABILO group comprise beside the everywhere to known pencils (STABILO), a huge number of brands in 3 different areas. In the outdoor segment of the Schwan-STABILO group, the brand portfolio comprises brands including Ortovox, Deuter and Gonso.