Maier Sports Strengthens UK Presence With London Snow Show Launch

Demonstrating its commitment to the UK ski market, Maier Sports is premiering the first ever consumer facing event with a stand at the London Snow Show.

The aim is to communicate the Maier Sports concept of the ‘Perfect fit’ directly to skiers and snowboarders so they can experience first-hand the large range of sizes on offer, and get the chance to try the ski pants for themselves.

The London Snow Show takes place on Saturday and Sunday, 21-22 October, 2023 at the ExCeL Centre.

Ben Emsley from the British Telemark Team will also be available on the Maier Sports stand during the event. Maier Sports sponsor the team and Ben will be on hand to answer any questions about how they use Maier Sports clothing and on plans for the team this winter following their crowdfunding campaign that launched this month.

Stefan Taft, Head of Marketing for Maier Sports, said: “Since our launch 6 years ago Maier Sports continues to expand in the UK and thrilled that the London Snow Show offers us the perfect opportunity to increase our visibility to the consumer. We are really looking forward to more collaboration with our UK retailers and partners as we grow the awareness of Maier Sports in the UK.”

Members of the Maier Sports UK team will be available at the Snow Show alongside Stefan Taft. The show is open from 10am to 5.30pm on Saturday October 21 and from 10am to 4pm on Sunday October 22. Maier Sports stand number is BV24.

Maier Sports is an outdoor and ski pants specialist, dedicated to providing clothing to fit all sizes. The leading provider of high-quality outdoor and ski clothing has been headquartered at the foot of the Swabian Alps for more than 75 years. Maier Sports is committed to innovative strength, sustainability and premium quality. They also provide a five-year warranty against defects in materials and workmanship on all products. Thanks to the in-house sewing room, the brand with its Swabian inventive spirit offers an extensive repair service. Maier Sports is a leader in the outdoor clothing market, with 61 different sizes that ensures the ‘perfect fit’.