Maier Sports Introduce Spring-Summer 2023 Collection With New Brand Relaunch

Maier Sports has continued its strategy of pivoting towards a younger demographic following the successful Move campaign in 2022.

• The ‘number one’ outdoor pants brand pivots to younger demographic
• Strong focus on touring, trekking and hiking categories
• Sustainability becomes a top priority with fully circular model and integrated NFC tags
• Now available in more retailers across the UK

The number one outdoor pants brand in Europe has continued to develop its strong sustainability credentials with the design2recycle–recycle2design (D2R–R2D) concept, where products can be recycled at the end of their lives and upcycled into high-value items. This fully circular model for pants, jackets and t-shirts will see old Maier Sports products reincarnated as new ones.

Three Collections for Spring-Summer 2023

Hiking

This season’s hiking collection features new updates and fresh designs for some of the Maier Sports classic outdoor garments – designed for leisure adventurers and explorers. Maximum freedom of movement with perfectly fitting gear is what Maier Sports is best known for, alongside high-quality materials and smart technical features. The hiking range is robust, water-resistant and breathable.

Trekking

The Trekking line gets an update for the 2023 spring and summer. Aimed towards a new generation of outdoor adventurers that want simple, uncomplicated gear, the ALL YOU NEED collection is designed for anyone that wants to get off the beaten track and back to nature.

Touring

The brand-new Maier Sports Touring collection is designed for intrepid adventurers. With smart technical features and stretch fabric, the tough and resilient fabrics are ideal for long tours in the mountains.

Further information on spring-summer

Key product items:

New Latit Pants (£119.95/£139.95): The Maier Sports Latit Pants are designed for outdoor activities including hiking, trekking, and climbing. Made from a durable and breathable fabric - sustainably produced elasticated mSTRETCH Pro 4 Eco with 88 % recycled PES fabric and NFC chip, these pants provide excellent moisture management and UV protection. They feature a comfortable waistband with belt loops, multiple pockets for storage, and articulated knees for ease of movement. The Latit pants can be recycled via Maier Sports.


New Horda (£49.95/£54.95): The Maier Sports Horda is a comfortable and functional outdoor t-shirt suitable for a range of activities. Made from a lightweight and breathable ‘S.Cafe’ fabric, it provides excellent moisture management and UV protection.


Classics Range 

Nil Pants (£99.95): The Maier Sports Nil Pants are versatile and lightweight outdoor pants suitable for a variety of activities. Constructed from a stretchy and quick-drying mSTRETCH Pro 4 fabric, these pants offer excellent mobility and comfort. They also feature a partially elasticated waistband, reinforced knees, and several pockets for storing essentials. Comes with environmentally-friendly, water-repellent, PFC-free finish.


Lulaka Pants (£99.95): The Maier Sports Lulaka Pants are designed for outdoor enthusiasts who value comfort and performance. Made from a stretchy and breathable mSTRETCH Pro 4 fabric, these pants offer great mobility and ventilation. They also feature a reinforced seat and knees for added durability, an adjustable waistband, and several pockets for storage. Available in 25 sizes. Comes with environmentally-friendly, water-repellent, PFC-free finish.

Nata 2 (£109.95): The Maier Sports Nata 2 pants are designed for outdoor activities such as hiking, trekking, and climbing. Made from a durable and stretchy mSTRETCH Pro 4 fabric, they are fast drying and highly breathable. They also feature a water-repellent finish, articulated knees (Can be zipped-off into Bermuda shorts with zip-off function), and several pockets for storing essentials. The Nata has a contemporary design that makes them suitable for casual wear as well. Environmentally-friendly, water-repellent, PFC-free finish.

Tajo 2 (£109.95): The Maier Sports Tajo 2 pants are designed for outdoor activities such as hiking, trekking, and climbing. Made from a durable and stretchy mSTRETCH Pro 4 fabric, these pants provide excellent mobility and comfort. They are fast drying and highly breathable and can be zipped-off into Bermuda shorts with zip-off function – there’s 4 pockets zip fasteners for storing essentials. Environmentally-friendly, water-repellent, PFC-free finish.

Inara Slim (£109.95): The Maier Sports Inara Slim pants are designed for active women who want both style and performance. Made from a stretchy and breathable mSTRETCH Pro 4 fabric, these pants provide excellent mobility and ventilation for all outdoor activities. They also feature a slim fit, an adjustable waistband, and several pockets for storing essentials. Environmentally-friendly, water-repellent, PFC-free finish.

Huang Shorts (£79.95): The Maier Sports Huang shorts are designed for outdoor activities including hiking and trekking. Made from a stretchy and quick-drying mSTRETCH Pro 4 fabric, they provide excellent mobility and comfort for a range of activities. They also feature a partially elasticated waistband, reinforced seat, and several pockets for essential items. Environmentally-friendly, water-repellent, PFC-free finish.

Lawa Shorts (£79.95): The Maier Sports Lawa shorts are designed for outdoor activities such as hiking, trekking, and camping. Made from a lightweight and stretchy mSTRETCH Pro 4 fabric, these shorts provide excellent mobility and comfort. They also feature a water-repellent finish, reinforced seat, and several pockets for storing essentials. Additionally, they have a classic design that makes them suitable for casual wear as well. Environmentally-friendly, water-repellent, PFC-free finish.

Metor (£179.95): The Maier Sports Metor is a technical outdoor jacket suitable for a range of outdoor activities, including hiking and trekking. Made from a lightweight and breathable mTEX 10.000 fabric with taped seams, the Metor provides excellent weather protection and ventilation in all spring-summer weather conditions. It features an adjustable hood, ventilation zips, and several pockets for storage. It also has a slim fit and a modern design, making it suitable for both outdoor activities and casual wear. Environmentally-friendly, water-repellent, PFC-free finish.


More information: www.maier-sports.com/gb-en