London Ski Show Is Back
In a surprise move Smart Group, a hospitality, catering and event management business with over 20 years’ experience; founded and led by CEO, Greg Lawson, has announced the return of a London Ski Show at Battersea Park's Evolution London.
The Group hosts, caters and manages over 500 events per year, worth in excess of £30 million revenue, from international sporting events such as the Royal Ascot Village, Olympics & Wimbledon to corporate and charitable functions including the Sports Industry Awards, as well as Christmas parties for Mercedes-Benz Formula One and conferences for Adobe and Google.
Titling the event as the London Ski Festival it is scheduled to take place between 28-31 October 2021. They say:
"The london ski & snowboard festival brings together world resorts, the latest fashion for the slopes, winter sports retailers, pro-athletes, a 50m ski jump, entertainment for all the family and an après-ski party running late into the night!"
"The festival will transport winter-sports fans and families to the mountains for four unforgettable days. Browse the latest wintersports fashions, test and buy the latest skis, boots, boards and accessories. Mingle with the key resorts to ensure that you are prepared and ready for the mountains. Then as the park lights up some serious apres ski begins with non stop drinks, delicious street food, stunning entertainment, live music and banging DJ sets"
Exhibitor opportunites include:
The Village
Premium brands offering both ski wear and impulse purchases are nestled amongst the finest of street food traders.
Horse and Carriage Rides
Take a turn around the beautiful Battersea park whilst keeping warm under fur blankets. Huskies Come and play and admire these beautiful siberian dogs, the perfect photo opportunity!
Pro Riders and Snow Personalities
Hear direct from the legends that have made winter sports what they are today. pick up a tip, technique or just have a chat.
The Schuss Bar
A stunning catwalk bar,showcasing the next season’s latest winter fashion and an opportunity to enjoy a beverage or two.
Practice Slope
Whether improving your technique or teaching the little ones to ski, our professionals are on hand. for the après guest torchlit toboggan races will be taking place Ski Jump. Electric competitions and daring tricks will be taking place,performed by the best of British talent including the British Olympic team.
Their campaigns will target anyone who is thinking of heading to the mountains this winter, thinking of taking up skiing or snowboarding, can’t get enough of all things snow or planning a fun day out with family and friends.
The organisers anticipate more than 16 000 visitors durng the course of the festival.
Telegraph events pulled the plug on the last version of the long lasting event in March 2020. The London ski show was established in 1973 firstly at London’s Royal Horticultural Halls in Westminster. In the late seventies the event moved to Earl’s Court and then London’s Olympia. In 2015 the show was reinvented as a partly outdoor festival event in London's Battersea park. Poor weather and a change in the snowsports market had made many in the industry doubt the event's long term future. Visitors numbers had falled to fewer than 17000 visitors over the three day event.
On the basis of the last year a show was run in the location the organiser's estimate of circa 16 000 visitors does not seem unrealsitic.
