Lift Co’s In Switzerland: Study “Seasonal Balance 2022/23” Published
Numbers, numbers, numbers – the study “Seasonal Balance 2022/23” on the frequency of ski resorts in Switzerland has just been published.
A return to 'normality'? »
Should the 2022/23 season be viewed as a return to normality? Even though the specter of a power shortage opened the winter of 2022/23 with rather frightening prospects that fortunately did not come true, the season was for the first time in four years without health restrictions that limited skiers' travel or even the operations of ski resorts. The results of winter 2022/23 therefore again mainly depend on the snow and sun conditions, which unfortunately were not the best. They are simply part of the normality of skiing, without having to rely on the generalities of an ecologically correct way of thinking spread by the media.
Some characteristic points of the 2022/23 season:
Very unfavorable climatic conditions: The winter was one of the mildest and driest since the beginning of the century, with a significant snow deficit up to high altitudes.
Despite everything, guests' renewed interest in outdoor sports after the Covid-19 pandemic appears to be here to stay.
The decline in footfall was primarily due to domestic skiers responding to low snow levels at the beginning and end of the season, which had a greater impact on nearby ski resorts.
Although foreign guests responded to the unfavorable conditions to a lesser extent in the second half of the season, the recovery of foreign guests continued, with guests returning from long-distance markets, with the exception of China.
A significant number of smaller ski resorts at lower elevations remained closed and small and medium-sized ski resorts experienced large declines in visitor numbers, although these had only a minor impact on overall volumes.
The decline in skier days was small in the large and very large ski areas, but had a greater impact in terms of volume.
The average price for a skier day remained very stable and was ultimately hardly influenced by increases in the prices for ski passes shown at the ticket offices or by dynamic pricing models.
