Les Arcs/Peisey-Vallandry Ski Lift Company Commits To B Corp Certification

After being the first resort in Savoie to obtain the Green Snow label, Les Arcs wants to be the first in Europe
to obtain B CORP certification

In their CSR report they say:

"Our ski area was created as a result of the Snow Plan of the 1960’s, the aim of which was to maintain the populations in mountain regions through the massive development of winter sports. Its roll-out in the les Arcs/Peisey-Vallandry massif enabled a long phase of growth to take place with the deployment of considerable means to meet the architectural and technical challenges of development in the mountains. Over more than 50 years we have welcomed millions of holidaymakers to snow-riding sports and to the exceptional summits and scenery and enabled many locals to live and work close to the mountains.

Today, between environmental awareness and a flourishing tourist model, with this heritage we are negotiating the necessity and desire to do better and a growing sense of urgency.

"We have made the choice between wait-and-see, fatalism and action. We have decided to roll up our sleeves
and seriously engage with all our contradictions.

"The time for growth is over. Faced with global warming, the collapse of biodiversity on a global scale and the exhaustion of resources, we think that it is urgent to renew ourr relationship with nature, its rhythms, capacities and limits.

"Our first responsibility is to our region, its natural spaces, its inhabitants and its quality of life, which depend in part on our business and its sustainability, in both winter and summer.

"But we can do more. Our industrial model must be seen as an opportunity to influence every one of our millions of visitors, to be excited by being at altitude and to amaze to create awareness."

B Corp is a certification awarded to companies that meet societal and environmental requirements, as well as criteria of governance and transparency to the public. The mission of B Corp companies is to be the best FOR the world, rather than the best IN the world! Only 170 companies have so far been awarded the B Corp certification in France and 4000 worldwide. It really is one of the most demanding international certifications in terms of eco-responsibility.

To qualify, companies must obtain a minimum score of 80 points on the B CORP criteria, which include 200 items. Les Arcs/Peisey-Vallandry has successfully completed the first stage of the process, submitting its application in April 2022. The process is intense and requires deep involvement.

The goal is to obtain the certification during the winter of 2022/2023. The only B Corp certified resort in the world is Taos, New Mexico (USA).