Leading Outdoor Brands Come Together To Support The Conservation Alliance #wekeepitwild Campaign
Seven outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces to supportThe Conservation Alliance (TCA) by donating 5% of all online sales from November 2-8 as part of the #WeKeepItWild campaign. The semi-annual campaign includes Backpacker's Pantry, Gregory Mountain Packs, Royal Robbins, Nomadix, La Sportiva, Oboz Footwear, and Superfeet.
The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership - companies from a range of industries - from the outdoor industry to brewers, bankers, sportsmen, and renewable energy - take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit conservationalliance.com.
During the campaign, consumers can shop for their favorite outdoor brands while supporting TCA’s mission to fund and advocate for the protection of North America’s wild places. This fall marks the fourth year of the campaign, which has raised nearly $400,000 for TCA. Member support on projects like this helps make a tangible impact on the organization's work to ‘keep it wild.’ Just this year, TCA has played a key role in 16 conservation projects, protecting more than 11.7 million acres across North America.
“#WeKeepItWild brings together like-minded brands to drive meaningful impact during the holiday season,” says Conor McElyea, Senior Director of Membership and Partnerships at The Conservation Alliance. “Our members are where we’re able to make the greatest impact. Their membership dues and partnerships help TCA fund grants that go directly to organizations on the ground advocating for the protection of our public lands and waters. We are incredibly grateful to the brands participating in #WeKeepItWild and hope shoppers consider shopping with them this holiday season.”
Participating brands believe in giving back to the outdoor community and protecting the wild places we love most. The campaign is an opportunity for these brands to come together for a shared cause and give back during the holiday season. The funds raised from this season's campaign will go directory to protecting wild lands and waters across North America.
Join the #WeKeepItWild campaign by supporting these brands during the week of November 2-8, 2023. For more information about The Conservation Alliance, please visit conservationalliance.com.
