La Sportiva Strengthens Strategic Positioning By Acquiring Meet Italia
La Sportiva has announced that it has acquired a majority stake in the Veneto-based company Meet Italia, a manufacturer specialized in the production of Made in Italy mountain footwear. This move consolidates a strategic partnership that has been in place for over twenty years and will help La Sportiva bolster its domestic production capabilities. The brand is committed to producing products in Italy and makes a wide range of items at its factory in the Val di Fiemme, a beautiful valley in the Dolomites where the company was founded.
“The decision to acquire Meet Italia is strategic for us because it allows us to remain in Italy and strengthen our range of unquestionable quality,” said Lorenzo Delladio, president and CEO of La Sportiva. “I want to give special thanks to the Morellato family, with whom I have worked for 25 years. We are aligned in our values and share a deep love for these products and the sports they are made for.”
La Sportiva has been able to continue making products in Italy by increasing investment in its Italian factory and by developing partnerships with other manufacturers in the region. In recent years, the growth in demand for La Sportiva products has challenged the brand’s domestic production capabilities. The increased interest in the company’s high-end climbing shoes has been particularly difficult to accommodate.
La Sportiva is adapting to this demand by expanding its investment in the Zano di Fiemma plant and growing its production capacity by acquiring Meet Italia. Meet Italia was a natural choice, as the two brands have a long history of collaboration. Additionally, Meet Italia can guarantee exceptional quality standards that other manufacturers cannot, ensuring that La Sportiva’s products continue to meet the needs of mountain athletes across the globe.
Due to the timeline of these new investments, improvements to the supply schedule will be visible in the second half of 2024. With the start of the sales campaign for these seasonal orders occurring soon, La Sportiva’s sales department is taking steps to communicate the precise impact of these improvements.
