Kiehl’s Expands Partnership With Jackson Hole Mountain Resort As Official Skincare And SPF Partner For Year Two

Entering its second year, the collaboration elevates Kiehl’s role to Official Skincare and SPF Partner for 2025. The partnership underscores Kiehl’s dedication to protecting skin in the most demanding environments while bringing innovation to its community. 

The collaboration will also debut a specially designed collection of Jackson Hole-inspired merchandise, which aims to embody Kiehl’s dedication to sustainability, craftsmanship, and style while offering consumers a way to celebrate the partnership. 

Kiehl’s Since 1851 is proud to announce the continuation and expansion of its partnership with Jackson Hole Mountain Resort (JHMR). Entering its second year, the collaboration elevates Kiehl’s role to Official Skincare and SPF Partner for 2025. This strategic partnership, which has been met with incredible enthusiasm from both visitors and locals alike, underscores Kiehl’s dedication to protecting skin in the most demanding environments while bringing innovative activations to its community. 

Kiehl’s will further enhance its presence at JHMR via:

- Increased touchpoints across the mountain including sampling opportunities, product integration within ski maps, and VIP hospitality product placements

- Expanded availability in key retail locations, including Teton Village Sports, Jackson Hole Sports, General Store, and Rodeo

- Year-round access to Kiehl’s premium SPF and skincare products for visitors

- New sustainability initiatives

- A retail discount program tailored for JHMR employees.

This year’s partnership further cements Kiehl’s reputation as a leader in efficacious and experiential skincare. The brand continues to engage consumers through try-before-you-buy initiatives, personalized consultations, and state-of-the-art skin assessment tools. These signature elements will be integrated within the Jackson Hole activations, enhancing customer experiences with personalized solutions and expert insights.

To complement the Jackson Hole partnership, Kiehl’s Hell’s Kitchen store in New York City—once a barber shop from 2013 to 2019—will be transformed into an immersive concept store to connect mountain life with city living. Store highlights include:

- The brand’s latest innovation, Ultra Body Cream, highlighting the importance of body hydration

- Celebration of the Jackson Hole collaboration through interactive content capture opportunities

Kiehl’s partnership with Jackson Hole Mountain Resort reflects the brand’s ongoing commitment to empowering consumers to prioritize self-care, adventure, and sustainability. By enhancing its presence in Jackson Hole and unveiling its innovative new concept store in Hell’s Kitchen, Kiehl’s continues to redefine how skincare meets lifestyle—offering premium products and experiences that inspire confidence, no matter where the journey leads.

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