Judy Cullen Named Visit Salt Lake’s Managing Director Of Partner Development, Teri Klug As Director Of Community Outreach
Visit Salt Lake (VSL) has announced the appointment of Judy Cullen as its Managing Director of Partner Development, filling the void following the retirement of Pat Holmes after 32 years with VSL. In her new role, Cullen will be responsible for the development and management of strategic partnerships with Salt Lake businesses engaged in the hospitality tourism industry. In addition, she will oversee VSL’s Governance programs, including communication to the Board of Directors and Standing Committees; development and execution of VSL membership strategies and goals; and directing and managing the organization’s advertising sales, partnership revenue programs and cooperative marketing agreements.
Cullen’s decorated hospitality-based career began with Salt Lake’s Gastronomy, Inc., in the role of Communications Director, then Salt Lake Brewing Company’s Director of Marketing and, most recently, as the Tsunami Restaurant Group’s Marketing Director. Throughout her career, Cullen’s success has been based on developing relationships and partnering with businesses and the community, traits that will serve her well in her new position with VSL.
A Michigan native, Cullen graduated from Miami University in Oxford, Ohio, before moving to Utah. Since, she has served on the boards of the Downtown Alliance, Salt Lake Area Restaurant Association, Mayor’s Business Advisory Committee, Vest Pocket Business Coalition, Downtown Merchants Association, the Salt Lake Acting Company, Salt Lake County Board of Health and various Park City-area organizations.
Visit Salt Lake (VSL) has also recently appointed Teri Klug its Director of Community Outreach, a newly-created position to enhance the organization’s mission and activities to diverse audiences throughout Salt Lake County. In her new role, Klug will also advise VSL’s CEO and Board of Directors on policy issues and current events that will help grow the impact of the visitor economy in Salt Lake County, as well as assist stakeholders develop strategies to leverage positive messaging to increase the visitor economy’s impact in the areas of economic and workforce development, a key objective of the community-led Project Blueprint.
Klug brings a wealth of experience to the VSL team, the last five years of which she owned and operated a business consulting firm. Prior to that she served as Director of Strategic Development for EDCUtah, where she provided project management and oversight to create over 17,000 new jobs while adding billions in capital investment dollars to boost economic development throughout the state. Her work in multiple industries—including real estate, IT, energy, government, architecture, financial services and venture capital—and exposure to all aspects of business has shaped a unique perspective and service model that lifts companies striving to hit their targets in a hypercompetitive environment.
Prior to relocating to Utah in 2009, Klug served as President and Founder of Bronte Productions in Richmond, VA, an in-house consultancy firm specializing in connecting teams and creating proposals for both State and Federal Historic Tax Credit Incentives, and projects using PPEA legislation; created opportunities in real estate development and provided full-service marketing and business development for an architecture firm; served as a U.S. Congressional Liaison Officer and Operations and Planning Specialist for FEMA; Education Division Manager for a financial investment firm in Sydney, Australia; Venue Operations Manager for the Sydney Olympic Organizing Committee for the 2000 Summer Games; Vice President of Business Development for Dardick Technology; and while attending the University of Utah served the State of Utah in flood mitigation.
Klug is a graduate of the University of Utah, and has served on Salt Lake City’s Transportation and Planning Committee; the Salt Lake County Board of Adjustment; currently serves on the College of Social and Behavioral Science Board at the University of Utah; and serves as Secretary to the Board of the Children’s Justice Center Friends Board. She continues her involvement with the Urban Land Institute, where in Richmond she served as a Member of the Executive Committee, and creator of the Young Leader’s Program. She is a Licensed Real Estate Agent and has successfully completed Certified Commercial Investment Member (CCIM) Financial Analysis training. Teri loves the outdoors, was a professional figure skater, has completed seven marathons and one half Ironman.
