John Jansen, Keen’s Outdoor Head Of EMEA, Announced As Keynote Speaker At OIA Conference & AGM 2021

The OIA has announced that John Jansen, General Manager and Head of EMEA, Keen Outdoor will be one of the keynote speakers on the 16th September at the OIA Conference.

John has been Keen Outdoor’s General Manager EMEA for the last 12 years and leads the European Business from its European Headquarters in Rotterdam, the Netherlands. He has also been President of the European Outdoor Group (EOG) and EOCA.

John joined Keen with 20 years of industry experience across a number of leading brands including Vice President of Commerce at O’Neill, nine years at Nike as the Commercial Director Director for Northern Europe and previously 10 years at Converse. 

John is also an Olympian Athlete. Being a player of the Dutch National Water Polo Team from 1973 – 1993, he was the Team Captain at the 1992 Barcelona Olympic Games.

John will share with the delegates Keen's journey to become the sustainable footwear brand of choice.

Other speakers are listed here

The OIA’s annual Conference & AGM is a key event in the outdoor industry calendar and a great opportunity to network with industry colleagues. Whether you are from the retail or distribution sector, manufacturing, an education or activity provider, or from the charitable and non-profit sector this is an event you cannot afford to miss!

During the two day event you will gain insights from influential keynote speakers into key areas that influence the entire industry while having the opportunity to meet like minded delegates from a variety of organisations associated with the outdoor market.  You’ll also get the chance to participate in a series of educational workshops and outdoor activities of your choice.

This year’s event will take place on the 15th and 16th September 2021 and returns to Shrigley Hall Hotel in Cheshire. This fantastic venue nestled on the edge of The Peak District near Macclesfield has worked extremely well in previous years, with its combined hotel and conference facilities, accessible transport links nearby and wonderful outdoor setting in the Cheshire countryside.

The “Earlybird” full residential delegate rate for OIA members is £320 and for Non OIA members is £425. These rates will give you Dinner, B&B at Shrigley Hall for one night, attendance to the conference on both days, attendance to the AGM as well as your choice of activities and workshops, lunch for both days and refreshments.