Johannes Thingnes Bø Signs To One Way Poles

The ONE WAY Race Team welcomes a well-known new member to its roster: World Cup leader Johannes Thingnes Bø from Norway has decided to switch to the innovative pole brand.

The five-time Olympic Champion and 17-time World Champion already successfully raced with the bright orange ONE WAY Premio 30 poles last weekend in Oberhof. The man in yellow celebrated his first World Cup victory with his new pole supplier in the relay event on Sunday.

“ONE WAY is a very innovative brand. When I extensively tested the poles, I was impressed by their quality, technology, and design. I look forward to working together with my new partner to reach my goals for the future,” said the outstanding athlete about his decision.

ONE WAY is a well-known supplier of ski poles and accessories. Originally founded in 2004 in Finland and now headquartered in Austria, the company still has a strong connection to its Scandinavian roots. Outstanding, pure product design; remarkable success in Nordic ski racing; and strong communication in connection to winter and outdoor activities have characterized the brand from the very beginning.