JAM Collective Signs Vuarnet

JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, is thrilled to announce its newest partnerships with Vuarnet and Red Wing Heritage.

Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Arc’teryx, LifeStraw, OtterBox, Snow Peak, and Vasque Footwear. www.jamcollective.net

Vuarnet, the iconic French eyewear brand, is renowned for its high-performance mineral glass lenses and timeless style that seamlessly blends functionality with style. Since its founding in 1957, Vuarnet has been celebrated by adventurers, athletes, and tastemakers worldwide for its dedication to craftsmanship and innovation.

“As we look to prioritize and grow in the U.S. market, we are excited to partner with JAM Collective to expand Vuarnet’s presence,” said Giulia Zanzi, Brand Director at Vuarnet. “Their expertise in connecting brands with passionate audiences will be instrumental in furthering our commitment with the U.S. consumer. Together, we’ll share Vuarnet’s story and elevate our legacy.”

Jean Vuarnet was a free-spirited, legendary champion. He was constantly pursuing improvement, leading him to create the VUARNET brand.

Jean Vuarnet pioneered such innovations as inventing the “egg” or “tuck” position and was the first skier to compete on metal-edged skis, helping him win the gold medal in downhill skiing at the 1960 Winter Olympic Games. He is known for creating Avoriaz, the first car free resort, and Portes du Soleil with an avant-garde approach to the mountains.

Since 1957 VUARNET has relentlessly pursued excellence, preserving its “esprit sportif” with developing the highest performing products with an impeccable sense of style. Today, VUARNET still produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception. This unique savoir-faire is recognized by the label “Entreprise du Patrimoine Vivant” by the French government.

VUARNET mineral glass lenses are unparalleled in clarity and durability, and provide the best protection against sunlight and sunflection thanks to Lynx™ technology. VUARNET is an invitation to enjoy the outdoors, IT’S A VUARNET DAY TODAY.

Red Wing Heritage, a division of Red Wing Shoe Company, is synonymous with handcrafted quality and timeless American craftsmanship. Established in 1905, the brand has a long history of producing footwear built for style and durability, appealing to heritage enthusiasts and discerning consumers alike.

“We’re thrilled to have JAM Collective as a partner in sharing the Red Wing Heritage story,” said Jamie Kvamme, Director of Marketing at Red Wing Heritage. “Their expertise, passion, and drive make them a great fit to champion forward our products and brand stories.”

Through these new partnerships, JAM Collective will spearhead strategic initiatives to elevate Vuarnet and Red Wing Heritage’s visibility in the U.S. market. These iconic brands will be connected with new and existing audiences through tailored PR strategies, impactful storytelling, and innovative collaborations.

“We couldn’t be more thrilled to partner with Vuarnet and Red Wing Heritage and to work with them to amplify their unique stories here in the U.S.,” said Julie Atherton, founder and CEO of JAM Collective. “Both brands represent the highest standards of craftsmanship and authenticity, and we are excited to bring our expertise to help them grow their presence and reach new heights.”

Vuarnet and Red Wing Heritage join the family of JAM Collective brands, which include nationally and internationally recognized clients such as Arc’teryx, LifeStraw, OtterBox, Snow Peak, Mystery Ranch, and Opinel.