Jack Wolfskin x Highsnobiety Launch Limited Edition Apparel Collection
Jack Wolfskin x Highsnobiety launched a limited-edition outdoor apparel collection with weather protection.
Released on May 11, the collection includes jackets, hats, bags, and accessories in muted colors. The design influences come from both brands—Jack Wolfskin’s prioritization of sustainably-conscious materials and production and Highsnobiety’s accent features. Inspired by Gorpcore styling, the collection is practical, utilitarian, technically esthetic, and made for multi-season use.
“When our team began discussing the ideal collaborative partner to continue our path, Highsnobiety made perfect sense,” said Mokhtar Benbouazza, Jack Wolfskin’s vice president, marketing & digital. “Anyone committed to the Highsnobiety media brand cherishes quality and has a keen interest in the technical aspects of clothing. The collaboration inspired us to create some of our most forward designs but, more importantly, it has sparked the start of a hybrid community that will encourage more discovery in the outdoors. We have developed new products for discoverers while staying true to ourselves.”