Jack Wolfskin Partners With Kendal Mountain Festival
Leading outdoor company Jack Wolfskin based in Idstein near Frankfurt, Germany, proudly announce becoming a partner sponsor of this years’ Kendal Mountain Festival.
Kendal Mountain Festival is the ultimate social gathering for outdoor enthusiasts – with a world-class programme of films and talks from international adventurers, athletes and authors taking place on the edge of the Lake District each year. The festival will be live from 17-20 November 2022 and tickets are now on sale at https://tickets. kendalmountainfestival.com. Festival events and films can also be watched online, all-year-round, via the new Kendal Mountain Player.
Taking place in the UK Lake District this November. Attracting 15,000+ outdoor enthusiasts each year, Jack Wolfskin will utilise their attendance to spread wide awareness for the brand’s new claim ‘We Live to Discover’ and its subtly updated brand logo that continues to feature the iconic wolf paw. UK and European brand ambassadors in residence throughout the festival weekend to greet and gather valuable insights from visitors who make their annual pilgrimage from all across Europe.
A large interactive stand located in the festival’s basecamp area will excite and inform festival attendees - showcasing the brand’s latest FW 22/23 collection. Jack Wolfskin is also honoured to welcome long-standing insulation technology partner PrimaLoft to the stand alongside WaterBear, a streaming service dedicated to the future of our planet. Each having their own dedicated area and activities. A chance to gather around the campfire, a focal point of the stand which represents and honours the brand’s baptism in the Canadian wilderness in the 1980s, a full overview of Jack Wolfskin’s activities at this year’s event will be shared widely in the run up to the event this Autumn.
Mokhtar Benbouazza, Vice President Marketing & Digital at Jack Wolfskin said: “Widely admired for the broad programme of outdoor films and activities on offer to festival attendees, the timing is perfect for Jack Wolfskin to make its debut appearance at the Kendal Mountain Festival this November.” “Presenting an exciting opportunity to engage with core outdoor consumers on the doorstep of England’s biggest National Park and build awareness for the brand’s “We Live to Discover” campaign. The first phase in a global brand reset.”
To keep up to date with all Jack Wolfskin news ahead of this years’ Kendal Mountain Festival, taking place 17th– 20th November 2022, please visit www.jack-wolfskin.co.uk.
