Jack Wolfskin Launches Discover Wilderness Collection & Campaign
destination a test of wills. Jack Wolfskin’s technical Discover Wilderness Collection available in spring 2023 is engineered to provide maximum protection while trekking in challenging outdoor environments when the weather can change in an instant.
Designed for researchers, conservationists and all who live to discover, the collection of men’s and women’s jackets, pants, shirts, vests, accessories, footwear and equipment was field tested for durability and performance in rain, heat and jagged rocky terrain by those who dedicate their lives to experiencing and protecting pristine locations.
During the production of the campaign, storyteller Taylor Rees and her scientist father, are out and about in the nature of the Scottish Highlands and experience breathtaking moments as well as the most varied of capricious weather conditions in this special landscape.
Innovation is at the heart of the collection, notably present through a collaboration between Jack Wolfskin and Schoeller Textil AG where the two companies’ combined nearly 200 years of knowledge to co-develop new, high performance fabrics in sustainably advanced compositions.
technologies that are soft, supple and nearly silent yet offer unsurpassed weather protection and interior comfort.
Technical details are abundant in the apparel, footwear and packs, from ventilation solutions to pocket placements and zipper designs.
Discover the manifold wilderness of Scottish nature through multiple senses with environmental filmmaker Taylor Rees and her adventure seeking father Todd.
