ISPO Award 2021: Application Phase Starts

This is the tenth time that ISPO is distinguishing outstanding products and services in the sports industry with the prestigious ISPO Award. Companies from the entire sporting goods industry can submit their new products between September 28 and December 4, 2020. The internationally staffed expert jury judges the products according to a strictly defined catalog of criteria. The well-established seal of quality helps the featured companies attract special attention for their business.

ISPO Award 2021: Application phase started Image credit: Messe München

Wanted: New products and innovations of the sports industry
Application phase: September 28 - December 4, 2020
The ISPO Award is celebrating its tenth anniversary

ISPO, the leading international sports business network, presents the ISPO Award every year in recognition of the top products in the sports industry. In doing so, an international and neutral jury of experts made up of media representatives, retailers, athletes, consumers and material experts review several hundred submissions according to certain criteria, such as design, function, sustainability and innovation. Companies from the entire sports industry are welcome to participate, regardless of whether or not they are taking part in an ISPO trade fair.

Franziska Zindl, Head of Awards & Innovation at ISPO, expects a large turnout: “We are expecting more pioneering new products for the ISPO Award 2021 than ever, as many companies have reduced, postponed or even canceled their summer collections due to the coronavirus and are now focusing all of their efforts on the coming season.”

In order to offer the innovations an even greater reach, the ISPO Munich 2021 award ceremony will be livestreamed for the first time. This will provide the excellent products with even more international visibility and enable a global audience to tune in live when the latest product innovations receive their awards.

A prize with a big impact

For ten years, the ISPO Award has been the seal of quality in many segments – from outdoors and snow sports to running through to fitness and team sports – signaling innovation, quality and functionality and creating a strong external impact. Winners benefit from the award in several ways: Specialized retailers focus on products that have been distinguished and add them to their upcoming product ranges. For consumers, the award serves as a reason for buying the product, and journalists use it as a source of information when covering the next season’s highlights.

The winners also receive a comprehensive communications and benefits package. This includes the ISPO Award label, hangtags and stickers for the product award at the point of sale (POS) along with product features and extensive media presence on the ispo.com news platform, all of which generate additional marketing opportunities with greater external impact at sporting goods retailers and with consumers.

Application period with an early-bird bonus

Companies can benefit from special early-bird rates when submitting their products by November 6, 2020. Exhibitors at ISPO Munich and ISPO Beijing pay only an additional €125 (instead of €325) per product submission with the early bird rate, and €200 (instead of €450) with the regular rate.