Isbjorn’s Penguin Snowsuit Continues Bast-I-Test Reign. Eleventh Consecutive Win Reinforces Circular Value

Premium and highly sustainable outdoor kids brand Isbjörn of Sweden’s highly durable bluesign approved Penguin Snowsuit has won the prestigious Bäst-i-Test (Best in Test) award for a record eleventh time running.

Once again, the highly durable and long lasting Penguin Snowsuit is the overall Bäst-i-Test winner in the Premium category, with its “excellent waterproofness, comfort and durability” highlighted by the panel comprised of parents, teachers and the child testers themselves. The circularity of Penguin was one of the key factors highlighted.

Durability and functionality impressed the discerning panel, with parents praising Penguin’s long lasting value, as well as high performance. Just one snowsuit is renowned for having many wearers, being handed down to younger friends and siblings again and again. Penguin’s second hand value was highlighted with parents commenting that it looked “brand new” after the winter season. Grow cuffs on arms and legs can be extended by a further 3cm to grow with the child for maximum wear.

Isbjörn recently came top in a recent survey by Sweden’s largest circular online marketplace Tradera.com, in the categories ‘highest sell-through’ and ‘highest average price point’ for second-hand sales.

The annual test is organised independently by the Scandinavian Online Test Institute Bäst-i-Test, but it is the actual end-user children who rigorously test out various snowsuits during the coldest Swedish winter months, and certainly speak the truth when it comes to evaluating each product’s performance after they’ve played in the snow.

Parents of the children who participated in the five month long testing process collectively commented: “It was wonderful to see our children dress themselves in the easy-to-use and practically designed Penguin Snowsuit before heading outdoors. But it was in the cold winter conditions that this durable and functional snowsuit came into its own. Our children remained warm, dry and protected as they enjoyed playing outdoors for prolonged periods in sub-zero temperatures and snowy conditions. Penguin has all the necessary design features from snow cuffs and water resistant zippers, to its flexible fit and sustainable fabrics that resist dirt which means minimum washing. This indestructible snowsuit offers top class quality and durability at the highest level and our children remained warm and cozy outdoors, with no water leakage to be found once they were back inside.”

Penguin mixes durability and functionality with sustainable fabrics such as 100% recycled PrimaLoft insulation for thermal performance without the bulk, and fluorocarbon-free Bionic Finish Eco durable water repellent treatment.

Maria Frykman, Founder and CEO of Isbjörn of Sweden, commented: “Once again our highly durable and abrasion resistant Penguin Snowsuit is recognised for its unparalleled performance during winter months. This prestigious independent endorsement from Bäst-i-Test is testament to Penguin’s performance and longevity for each child and the many children who enjoy it afterwards. Penguin’s value on the second hand market continues to rise and it has become one of the most sought-after winter products for children, as parents recognise its true long lasting worth.”