Isbjorn Of Sweden Proven To Be Top Kids Brand In The Circular Marketplace
In new independent research undertaken by Tradera.com - Sweden’s largest circular online marketplace - premium and sustainable outdoor kidswear brand Isbjörn of Sweden comes out on top for second hand value in the circular marketplace.
Tradera looked into the number of online searches, items sold, average prices and sales rate, to compile a list of clothing brands that have proven their worth on the second hand market. Isbjörn topped the categories ‘highest sell-through’ and ‘highest average price point‘, demonstrating how Isbjörn apparel and accessories are the best choice for parents looking for a highly durable, sustainable and cost-effective option for their active children and teenagers.
Maria Frykman, Founder and CEO, Isbjörn of Sweden: “Sustainability has been part of our DNA since our inception in 2005 and forms the foundation of our brand. Being recognized as one of Sweden's most popular children's clothing brands in the second-hand market and topping the list for sell-through rate and average price at Tradera.com, is a fantastic testament to our long-term commitment to sustainability and quality.”
Isbjörn’s DNA has always focused on making technical, fit-for-purpose and sustainable outerwear for children and teenagers. The brand is renowned for adding grow cuffs to the arms and legs of all its hardshell and padded products, which adds a further 3cm in length to grow with the child. There’s also name tags for at least three owners in each garment, but in reality products can be handed down to many more users.
Maria continues: “We believe true sustainability is not just about producing environmentally friendly garments, but also about creating products durable enough to be passed down and appreciated by multiple families. This acknowledgment from Tradera confirms our dedication to the circular business model, where each garment from us tells a story of responsible consumption, environmental stewardship, and children's natural joy of being outdoors in clothes that deliver what they promise. We are honored to be part of a movement that promotes conscious consumption and contributes positively to the future of the industry."
Isbjörn pioneered the outdoor market 20 years ago, becoming the first outdoor kids brand to become a bluesign® system partner. It’s passion for outstanding durability and longevity continues today and this latest accolade from Tradera demonstrates that Isbjörn is delivering on all its promises to both consumers and the industry.
Please see link to Tradera’s research: https://www.tradera.com/info/tradera-circular-brands-barn
