Isbjorn Goes 100% PFAS-Free On Its Net Zero Journey

With ambitious goals to reduce carbon emissions and be net zero by 2045, premium and sustainable
outdoor kids brand Isbjörn of Sweden has confirmed its entire product range will be 100% PFAS-free
from Fall/Winter 2023. This now includes YKK zippers, which are fluorocarbon-free in both material
and trim.

Maria Frykman, CEO of Isbjörn of Sweden: “In order to achieve reducing our CO2 emissions by at
least 50% by 2033 and becoming net zero by 2045, we need to be fully circular. As well as using
only recycled or biodegradable materials and working with renewable energy, becoming
completely PFAS-free has also been a key objective for Isbjörn. We’ve worked with The Rudolf
Group for many years and its Bionic-Finish ECO fluorocarbon-free hydrophobic treatment has been
an integral part of our outer products. By now also using only PFAS-Free YKK zippers, we can
confirm all our products from Fall/Winter 2023 onwards will only use materials that do not release
harmful fluorocarbons into the atmosphere.”

Making premium and functional clothing and accessories for future outdoor adventurers, with
nature’s wellbeing always front of mind, is Isbjörn’s DNA. Durability and longevity is at the heart of
every product, which is designed to withstand wear and tear over many years, even decades, and be
passed down to younger siblings and friends.

Maria is only too aware that the fashion industry is a major contributor in the rise of global
greenhouse emissions: “Being part of the outdoor and fashion industries, we have to do all we can
to ensure the planet is still there to be enjoyed by future generations. This is why we’ve set our
ambitious sustainability pledges, with a roadmap that makes a contribution to the UN’s 2050 1.5
degree Climate Commitment.”