Inside Labs AG & Pricenow AG Announce Strategic Partnership

Inside Labs AG and Pricenow AG, two owner-managed software companies from Switzerland, announce their strategic partnership. This cooperation enables tourist destinations, mountain railways and thermal baths to create high-quality, personalized guest experiences and to commercialize them optimally.

• Inside Labs AG is a leading software company in the field of customer journey marketing for destinations and mountain railways. The Omni Suite offers comprehensive solutions in the areas of customer data platform, marketing automation, segmentation and personalization, interaction and loyalty. https://insidelabs.tech/
• Pricenow AG is an independent and owner-managed consulting and software company. Since 2017, we have been creating first-class decision-making bases for professional players in the leisure and tourism sectors. With a wide range of services consisting of software applications and consulting services in the areas of pricing, data analytics and e-commerce, we pave new paths in digitalization for our customers. https://www.pricenow.ch/

The partnership between Inside Labs and Pricenow is based on the shared belief that the intelligent use of data in the areas of customer engagement, e-commerce data analytics and pricing will create decisive added value for guests and tourism providers. In the future, their customers will be able to use the two software-as-a-service (SaaS) solutions in harmony, resulting in various advantages.

Specifically, data from the Pricenow Cloud Data Warehouse - such as e-commerce transaction data - flows into the Omni Suite from Inside Labs. This uses the data to identify target groups, which are then addressed with suitable messages via various channels such as email, push messages or SMS. The Inside Labs mobile app can also be used as an additional sales channel for the Pricenow e-commerce solution. Last but not least, customer engagement data from the Omni Suite from Inside Labs will also be able to be used in the Pricenow Data Analytics solution in the future, so that its partners can optimally commercialize their guest experiences in the future.

Both companies are firmly convinced that a clear product focus and open, scalable SaaS solutions will shape the future of technology landscapes in tourism. Their best-of-breed approach sets them apart from providers who offer closed solutions or individual developments. This guarantees their partners high-quality solutions, continuous development and an attractive total cost of ownership. The successful collaboration between the two companies began several years ago in Laax with their first joint partner, the Weisse Arena Group. Another joint project is currently being planned.

"Our collaboration shows that together we are able to optimally meet the needs of the tourism industry," says Kris Paasila, founder and chairman of the board of directors of Inside Labs AG. "By integrating our technologies, tourism providers can communicate very personally with their guests, which has a direct impact on value creation."

Reto Trachsel, CEO of Pricenow AG, adds: "The combination of our expertise in the areas of e-commerce, data analytics and pricing and Inside Labs' expertise in the areas of customer engagement and mobile apps enables us to jointly offer tourist destinations, mountain railways and thermal baths comprehensive, powerful and data-based solutions."