Innsbruck Tourismus Brings Marketing Expert Tanja Knob To Tyrol

Tanja Knob (49) takes over the Marketing & Communication department at Innsbruck Tourismus with immediate effect. Knob has more than 20 years of management experience in leading positions in both the media and advertising industries as well as in the digital sector. The marketing specialist worked for many years in well-known German media groups and agencies, including as managing director of CAMAO AG in Munich.

Tanja Knob has many years of experience in the field of marketing and communication and is now responsible for these agendas at Innsbruck Tourismus. © Success photo © www.karsten.pfeifer.erfolgsphoto.de Rights of use included up to a maximum of 10 years from the date of invoice or less.

The managing director of Innsbruck Tourismus Karin Seiler welcomes the communication expert in her new position: “With Tanja Knob we are gaining an experienced manager who has accompanied our organization as an external consultant for many years. She is very familiar with our structure and is therefore in the 'pole position' in order to quickly implement the strategic realignment of our communication work. ”With immediate effect, Knob will lead the Marketing & Communication department at Innsbruck Tourismus. With the personnel change in the management area, Innsbruck Tourismus is setting another focus in the realignment of internal and external communication. "Not least because of the corona pandemic, the demands and information needs of our guests, but also our landlords, have fundamentally changed", Knob locates a paradigm shift in the field of tourism communication. The marketing specialist, who acquired her Innsbruck connection not least in the course of operating a Tyrol branch of her marketing agency, sums up the strategy of the new area as follows: “Our focus in marketing & communication is based on the approaches' Customer Centricity 'and' Digital First '. "

Innovative approach and interlinking of existing structures

With new approaches as well as the expansion and interlinking of existing structures, the new division manager wants to set up the communication activities of Innsbruck Tourismus in such a way that the region and its offers can be better geared to the needs of guests in the future. Knob: “The Corona crisis and the transition from the analog to the digital world have accelerated the demands on the economy. 2020 was a major challenge, especially for the tourism industry. "From this analysis, the marketing expert derives the following strategy:" We are aligning our communication messages and marketing activities even more consistently with the needs of our target and stakeholder groups and are creating agile structures by expanding our newsroom ,

Innsbruck Tourismus is the official destination management organization of the Innsbruck region, which extends from the Tyrolean capital to over 40 locations in its vicinity. © Innsbruck Tourismus, Günter Kresser © photographer

Innsbruck Tourism as a destination management organization in times of continuous change

With regard to the “Innsbruck” brand, those responsible will in future place even more emphasis on sustainability in addition to ecological excellence. This should not only be reflected in the services provided on site, but also in the implementation of the means of communication used: “An adequate mix of print and digital - always up-to-date and individually adapted to media consumption behavior and the needs of our guests - will be the future Shape the use of our channels. "

Innsbruck Tourismus is the official destination management organization of the Innsbruck region, which extends from the Tyrolean capital to over 40 towns in its vicinity - from the Inn Valley to the Mieminger Plateau via Kühtai to the Sellraintal. With almost 3.5 million overnight stays and 4 million day visitors (as of 2019), the Innsbruck region is one of the largest tourism institutions in Austria and is a unique symbiosis between pulsating urban space and fascinating alpine mountains. Diverse city flair and sightseeing are just a breath away from the next cycling or hiking tour, the next skiing or winter hiking experience. The free guest card Welcome Card is the key to the unlimited diversity of the region: With the free use of public transport, numerous highlights can be experienced in a sustainable and comfortable way. For around 90 employees, the guest is the focus of their thoughts and actions. Through their enthusiasm for the alpine-urban space, they convey to their guests what their own heart beats for, and thus prepare again and again unforgettable holiday experiences in harmony with people and nature. 

With a total of 13 tourist information offices, Innsbruck Tourismus is close to its guests, right in the middle of the action and in tune with the times - a linchpin for authentic stories and personal impressions of local characters who are on the popular For around 90 employees, the guest is the focus of their thoughts and actions. Through their enthusiasm for the alpine-urban space, they convey to their guests what their own heart beats for, and thus prepare again and again unforgettable holiday experiences in harmony with people and nature.