Helly Hansen Launches New Baselayers - Increased Protection And Performance

Since 1877, global outdoor brand, Helly Hansen – the brand of choice for sailors and fisherman – has designed the best performing baselayers for all activities, ensuring athletes and enthusiasts can perform at their best, every time.

The 2018 Summer Lifa baselayer collection offers new versatile designs, which include UPF protection, unique constructions and the best moisture management technology on the market.

Kristoffer Ulriksen, Category Managing Director for Baselayer at Helly Hansen, says, “Our years of experience working with some of the best sailors and sailing teams around the world has really pinned down the key needs when it comes to sun protection, moisture management and design. What’s next to your skin and how well it manages moisture is paramount, not only to performance and comfort, but in some cases survival, especially when you’re in harsh and unpredictable environments.”   

The Lifa Active Light LS Polo and W Lifa Active Light LS lead the season’s new collection, by offering sun protection ranging from 25 UPF up to 50 UPF. Both consumer and professional teams will appreciate the new, unique colourways, available in polos, henleys and tank tops. Helly Hansen’s new Lifa products offer style and UPF protection, while effectively moving excess moisture away from the body to ensure comfort during all activities.

HH Lifa Active Light are lightweight technical products that are ideal for outdoor and water based activities during the spring/summer. With the unique Lifa technology fiber construction, these products offer great moisture management and sun protection.

Lifa Active Light

• 90g/m2 fabric
• 2 layer construction with moisture moving Lifa fibers next to skin and wicking polyester exterior
• Flat lock seams for great next to skin comfort
• Great breathability
• Sun protection ranging from 25 UPF up to 50 UPF

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa Stay Dry Technology, and today’s award winning and patented H2Flow temperature regulating system.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.