Helly Hansen Launches Autumn ’24 Collections With Purpose-Driven Design With Insight From Outdoor Professionals

Helly Hansen has developed professional-grade gear to help people stay and feel alive. Whether your work or play takes you to snow-covered mountains, frigid and frosty cities, or even subzero Arctic climates, the brand’s commitment to providing the highest quality gear will ensure protection and performance. Dedicated design teams worked closely with our roster of thousands of global professionals to bring innovation, purpose, and performance to Helly Hansen’s latest collections launching in Autumn 2024.

This season, Helly Hansen focuses on purposeful designs, driven by feedback and insights from mountain professionals to competitive ski athletes, ski patrollers and Arctic scientists. In addition to the continued inclusion of propriety technologies such as LIFA INFINITY PRO, LIFA INFINITY, and HELLY TECH, Helly Hansen further implements the use of Ocean Bound recycled materials and insulations, as well as RDS-certified down and PFC-free durable water repellency treatments.

New to the season, the Outdoor category introduces its use of THINDOWN, the first real down fabric. The uniform structure of this innovative insulation creates a continuous and even distribution of goose down, removing the need for horizontal stitching which often leads to cool air passing through to the body where heat is desired. In addition, should any tears of the face fabric occur, there will be no leak or loss of feathers. Strategic placement of the insulation within the body and the hood enables unrestricted movement and temperature regulation. Furthermore, Helly Hansen introduces its development of Down Flow construction, to better offer versatility and comfort in changing weather conditions and fluctuating activity levels. The new construction enhances air circulation and heat distribution through strategically placed insulation and ventilation zippers, keeping you warm by storing hot air, and supporting efficient cool-down when needed.

The brand’s continued partnerships with the Norwegian and Canadian Alpine Ski Teams introduces new ski styles, inspired by their insight and feedback. Norwegian heritage and classic cuts meet highly specified details and technical performance features, ensuring both ski racers and piste enthusiasts will stay comfortable throughout long hours on the mountains.

Despite Autumn months bringing low temperatures and harsh outdoor conditions, Helly Hansen’s new Autumn ’24 collections guarantee performance, comfort, and protection, no matter what nature decides to bring on your days out. To learn more about Helly Hansen and its proprietary technologies, please visit www.hellyhansen.com/en_gb.