Helly Hansen Combines Warmth And Style With New Technical Baselayer Collection
Since 1970, leading wintersports brand, Helly Hansen, has continued to offer technical, unique and effective baselayers throughout all seasons of the year. Using proprietary Lifa technology, Helly Hansen’s baselayers are unsurpassed in the ability to deliver warmth while moving excess moisture away from the body
For Winter 2018, the brand continues to improve the technical Lifa base layer and adds an element of style by introducing classic Nordic graphics to the Lifa Merino collection. Jacquard knit prints are also being introduced to the 100 per cent Merino Wool range, keeping users warm and stylish, on and off the mountain.
With a layer of Lifa next to skin and an exterior of 100 per cent Merino wool, the W HH Lifa Merino Graphic 1/2 Zip for women is technically sound for winter activities, and stylish enough for après ski after a full day on the mountain. For cold days where warmth is of overall importance, the 100% Merino wool W HH Merino Mid Graphic LS will keep you extra warm while paying homage to the prints of Norway. By using non-itch Merino wool, flatlock stitching at the seams, and jacquard knit printing techniques, each piece is able to remain comfortable and soft, keeping users looking and feeling their best, no matter the conditions.
Kaylin Richardson, two-time Olympic skier and Helly Hansen ambassador, explains, “Choosing the right baselayer is arguably the most important step to ensuring a successful and pleasant day outdoors. Helly Hansen’s Lifa Merino baselayers have been some of my favorite pieces because of their functionality and versatility when it comes to going from mountains back to the crowds.”
Helly Hansen’s baselayer colleciton is split into five segments: Lifa, Lifa Active, Lifa Merino, HH Merino Light and HH Merino Mid. The wide range of layers accommodates low-intensity activities such as commuting to work on a cold morning, to high-intensity pursuits such as skinning up high peaks for a day of skiing.
