Helly Hansen Brightens The Winter Season With Its New Collection, Built For Professionals
Whether you’re heading to the mountains, the ocean or are moving about town this season, Norwegian clothing brand, Helly Hansen, makes it easy to choose your kit like a pro.
The Winter 2018 collections have all been developed from the insights of ski and mountain professionals, featuring technologies developed in cooperation with Search and Rescue operations and Olympic ski teams. This season’s range is feature packed and functional, designed to withstand some of the harshest environments on earth, whilst being on trend – as is expected by Helly Hansen kit for more than 140 years.
This winter, innovation and heritage continues to drive Helly Hansen. The brand introduced the first supple waterproof fabrics in 1877, the first pile mid-layers (the precursor to fleece) in the 1960s, the first performance base layers made with Lifa® in the 1970s, and the H2Flow™ temperature regulation system in the 2000s. To continue this innovation, Winter 2018 unveils an all-new, proprietary synthetic insulation, Lifaloft™. Developed in cooperation with PrimaLoft®, Lifaloft™ is a combination of Lifa®’s unique insulation structure and PrimaLoft®’s extensive knowledge in synthetic insulation. It is lighter and less bulky than standard polyester insulation alternatives, yet is warmer due to the unique structure of Lifa® fibers woven into the construction.
Lifaloft is one of many advancements subtly incorporated into Helly Hansen products this season. Additions to the long list of innovations include the Life Pocket™ technology that extends battery life of smart phones in cold weather, entire weather-resistant windbreakers stowed inside the collars of softshell jackets, waterproof velour, innovative 3-in-1 Component Insulation Systems (CIS) and many more professional grade innovations.
Other Winter 2018 highlights :
Ski:
Skiing is at the heart of Helly Hansen’s 2018 collection with feature-rich jackets and pants, designed alongside and inspired by the more than 55,000 mountain professionals around the world who wear the products on a daily basis. Helly Hansen has a lifetime reputation for quality through the brand’s unmatched approach to style, safety and functionality that are the drivers in making it the world’s fastest growing ski brand.
Ullr:
The Men’s Elevation Shell 2.0 Jacket and Women’s Maroi Shell Jacket have been developed specifically for free skiers eager for the freedom of the backcountry. Both new additions feature a removable CIS insulated vest with a 3D mesh body that enhances airflow and ventilation when boot-packing to a backcountry gate. To strengthen the Ullr™ collection, the Men’sGaribaldi Jacket and Women’s Powderqueen 2.0 Jacket bring a new look to mountain terrain with silky jacquard camo exteriors in 4-way stretch Helly Tech® fabrics, and industry-best features including hi vis hood brims and H2Flow temperature regulation systems. Not forgetting the immense popularity and growth in strong, young skiers, the new JR Skyhigh Jacketmimics the adult Ullr jackets in both design and technical support. Using Helly Tech Performance fabric and construction, Life Pocket™, RECCO safety locating technology, and PrimaLoft® insulation will keep young skiers on the slopes for longer.
HOD:
Named after the Norse god of winter, the new HOD collection pushes the design limits by introducing styles inspired by moto culture and future aspirational trends, whilst maintaining Helly Hansen’s performance priorities. The men’s Slingshot Jacketuses quilted PrimaLoft insulation as a design element in the sleeves and shoulders giving the 4-way-stretch Helly Tech® jacket a look never before seen on snow. The Women’s Paradise Heat Jacket enables skiers to determine their own levels of comfort and warmth with a powered Novaheat technology system, built around the collarbones that warms the blood through ultra-fine heating wires where veins are closest to the surface.
Midlayer:
The men’s Scout Profleece Jacket is a midlayer, slickface-fleece that transforms into a water-resistant outer shell in seconds. Featuring a hidden minimalist, hooded wind shell stowed in the collar, this 2-in-1 jacket is the perfect addition for unpredictable weather.
Stepping back in time, the men’s Juell Pile Jacket features ultra-soft high loft fleece reminiscent of the original heavy pile fabrics Helly Hansen created for craftsmen in 1961. Softshell cuffs and side panels reduce bulk and enhance breathability, while its body maintains its original pile stature.
Mountain:
Greatness is achieved again in the men’s and women’s Verglas 3-Layer Jacket. A lightweight shell jacket to be used all year-round, it is perfect for backpacking, climbing and meandering in rainy, icy and snowy conditions. Built to wear with a pack, harness and helmet, the Helly Tech® shell will be a staple in your wardrobe for many years.
Baselayer:
Lifa Merino is a unique two-in-one baselayer that combines lightweight Lifa® fibres next to the skin and a warm, 100 per cent Merino Wool exterior. The Lifa® fabric quickly moves moisture away from the skin while the wool delivers exceptional warmth. The men’s and women’s Lifa Merino 1/2 Zip provides the solution for staying dry and warm in a variety of winter conditions, with a deep front zip for ventilation. The women’s HH Merino Mid Graphic LS adds a fashion element to the collection, with beautiful jacquard knit design that promises all-day dryness and warmth for any outdoor pursuit. The HH Lifa Merino Seamless 1/2 Zip has seamless construction in the body and arms for maximum agility and comfort in a non-itch fabric.
Urban:
Helly Hansen takes its best technologies and fabrics made for ski and mountain professionals and weaves them into sleek, progressive designs made for wearing with business and casual attire. The 365-in-1 has enough tech features to wear on Everest, but is styled for urban environments. The separate garments layer efficiently and comfortably over one another, while traceable Allied Down, PrimaLoft® insulation, H2Flow temperature regulation and Helly Tech® all add to the immense protection and ability to adapt to any location when wearing this parka.
Business men and women in cold winter conditions will appreciate the clean designs of the Helsinki 3-in-1 Coat and Women’s Helsinki 3-in-1 Raincoat. Both use professional-level protection from Helly Tech® waterproofing, a removable PrimaLoft® liner, sleek, yet technical outer fabrics, foldaway reflectives and detachable hoods.
