Helly Hansen Becomes New Clothing Supplier To Norwegian Alpine National Team, Ends Longstanding Relationship With Phenix

Follwing Kappa's surprise sponsorship of the US ski team, ending a 33 year long agreement with Spyder, the Norwegian ski team has switched from longstanding partner Phenix to Norway's own Helly Hansen.

The collaboration with Helly Hansen as a new clothing supplier is underway. The agreement between the Norwegian Ski Association and Helly Hansen has a duration of eight years, making Helly Hansen the Alpine National Team's Official Partner and supplier of clothing and other equipment.  

Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa Stay Dry Technology, and today’s award winning and patented H2Flow temperature regulating system. 

“As a Norwegian brand, Helly Hansen has achieved impressive results through its competence, culture and history. The company's objectives are ambitious and in line with those we have in alpine skiing, and both parties have a broad, global field of impact. We look forward to working together as a team to achieve our common goals. Through innovation and competence, we believe the Norwegian athletes will gain an extra competitive advantage with their new clothing,” says sports manager of the Norwegian Ski Association Alpine, Claus Johan Ryste.

Professional skiers all over the world wear and trust Helly Hansen, and the partnership with the Alpine National Team is a natural strategic choice. As a leader in technical ski apparel, Helly Hansen focuses on developing performance-driven gear to give athletes advantages in training and competition.

“We are proud to start the collaboration with the Alpine National Team and to work together to push their boundaries through future sporting achievements. Skiing is part of Helly Hansen's DNA, and this partnership is both an example of our enthusiasm for ski racing and our belief in investing long-term in the ski category. By entering into a partnership with one of the world's leading alpine national teams, we will work together to create innovative, performance-driven products and at the same time strengthen our global presence in skiing,” says Category Managing Director for Ski at Helly Hansen, Philip Tavell.

“Clothing must be adapted and design plays an important role to performing at the top. We place a lot of trust in Helly Hansen and their designers, and also provide concrete input on design during the product development process. We believe that Helly Hansen can give us a competitive advantage, and we look forward to seeing the results of this collaboration this season,” says Ragnhild Mowinckel.

She and the other National Team Alpinists are currently starting the run-up to the first season with Helly Hansen as a partner. The 2022/2023 ski season will officially kick off in the Fall.