Groupe Le Massif: Charles-Antoine Choquette Appointed As New Vice President & General Manager

Groupe Le Massif is pleased to announce the appointment of Charles-Antoine Choquette as Vice President and General Manager.

In his new role, Charles-Antoine Choquette will lead development, project integration, and the implementation of the operational and marketing plan. He will also act as the primary public representative for development projects. He will report to Bernard Sansour, the Senior Vice President of Groupe Le Massif. Mr. Sansour is the guardian of the vision and goals of Le Massif de Charlevoix, overseeing the financial structure of the entire Le Massif de Charlevoix project, as well as the administration and coordination of administrative agreements with suppliers and partners.

With a focus on the future and a desire for continuity, stability, and confidence, Mr. Choquette is entrusted with these new responsibilities. He is closely supported by Mr. Vincent Dufresne, Vice President of Operations, and Ms. Annie Bouchard, Vice President of Sales, Marketing, and Communication. The team of Vice Presidents will work synergistically to ensure the direction and leadership of operations and development. Together, they will continue to uphold the company's objectives while working to position Le Massif as a world-class, four-season destination.

Charles-Antoine Choquette has been with Groupe Le Massif since 2012, where he has held various strategic roles related to sales and development. Until recently, he served as the Vice President of Development for the territory and real estate development project. He previously held the position of Sales Director with Réseau Charlevoix (train of Charlevoix). He is actively involved in the Charlevoix region as a member of the board of directors of Tourisme Charlevoix and is a member of the harmonization committee of Petite-Rivière-Saint-François. He holds a Bachelor's degree in Consumer Sciences from Laval University, and has also completed a program for emerging leaders at the Beauce Entrepreneurship School.