Good Skier, Good Player : ASSQ Raises Awareness Among Skiers And Snowboarders With A Fun And Educational Campaign

The ski season is now underway in the mountains of Quebec. The Association des stations de ski du Québec (ASSQ) wants to raise awareness among snow sports enthusiasts about the importance of adopting good behavior in the mountains in order to safely enjoy the pleasures of winter. In collaboration with the Ministry of Education, it is launching phase 2 of a safety awareness campaign in ski resorts with the theme Good skier, good player .

Bringing together a variety of themes ranging from the use of ski lifts to the Mountain Code of Conduct, wearing a helmet, adjusting bindings, as well as signage and snow parks, this campaign aims to remind snow sports enthusiasts of the rules of conduct and good behavior to adopt in ski resorts.

Competition via a quiz of knowledge on mountain safety

In addition to a poster and digital content campaign, skiers and snowboarders will have the chance to win a mountain vacation with family or friends. To do so, they will first have to measure their knowledge of the rules of the game via an online questionnaire. A Safety web page brings together all the information you need to know, in the form of short articles or videos, covering the themes of ski lifts, safety equipment, prevention related to drug and alcohol consumption, signage, closed slopes, and more.

A shared responsibility

“Safety is a shared responsibility between resorts and visitors,” says Yves Juneau, President and CEO of the Association des stations de ski du Québec. He adds: “The increased use of social media highlights inappropriate behaviours, such as drug or alcohol consumption, or forgetting to lower safety barriers in ski lifts. That is why it is essential for us to launch, for a second ^consecutive year, an educational campaign aimed at the general public, in order to raise awareness of issues that concern ski resort operators.”

The Maneige Tour is taking place in 15 ski resorts

In addition to the awareness campaign actions, the traditional Tournée maneige will be active across 15 ski resorts across Quebec starting this weekend. As part of this tour, safety and good practices in the mountains are promoted through fun and educational activities, such as interactive games and quizzes. The goal is to raise awareness among enthusiasts while offering a dynamic and fun experience.