Global Performance Apparel Maker Youngone Corp. Opens Canadian Liaison Office
Youngone Corporation, world-class manufacturer of performance and fashion apparel, announces the opening of the Youngone Canada Liaison office, located in Vancouver, BC, on August 28, 2024. This strategic expansion underscores the company's commitment to enhancing its presence in the region and will serve as a hub for collaboration and market intelligence, positioning Youngone to better meet the needs of its customers and strategic partners.
In addition to being the licencee or distributor for distributor for several sports and outdoor brands including Nike, The North Face and Puma in the Korean market, the group already owns 80% of the American company Outdoor Research through Mountain Summit Holding and is a majority shareholder in Scott Sports.
To lead this new initiative, Youngone Corporation has appointed Diana Seung as Senior Vice President. With over 20 years of experience in leadership and execution, Seung brings a wealth of knowledge and expertise to the role.
Most recently Diana served as President of tentree, a mission-based apparel brand based in Vancouver, BC. Prior to this role, she was recruited by Callaway Golf as GM of North America to lead the expansion of Jack Wolfskin. She was also the EVP of Merchandising for Backcountry.com and oversaw all buying and the development of their private label brands.
“We are thrilled to welcome Diana to our team,” said Michelle Wardian, President and Chief Strategy Officer of Youngone. “Her proven track record of success and keen understanding of market dynamics will be invaluable as we unlock new opportunities for expansion and growth in this vital region.”
Diana has a distinguished history of leading successful teams and driving significant revenue growth in competitive markets. Her experience on the Board of Directors for the Outdoor Industry Association (OIA) and past service on the Camber Outdoors board further complements her strategic vision for Youngone and reinforces the company’s position as a trusted partner in the industry.
The new Canadian Liaison office is expected to serve as a hub for collaboration and market intelligence, positioning Youngone to better meet the needs of its customers and partners.
Founded in 1974, Youngone Corporation is a leading global manufacturer of performance clothing, textiles, footwear, and gear manufactured with a history of innovation, partnership and trust. Chairman Kihak Sung founded Youngone nearly 50 years ago based on a love of nature, outdoor pursuits and a vision for an unrelenting standard of quality. This mission has driven the company’s approach ever since. Youngone continues to be recognized as a pioneer in the outdoor industry, with the continuous improvement of its people and products at the heart of operations. Youngone is based in Seoul, South Korea, with its North American headquarters in Seattle. For more information, visit youngonecorporation.com.
