Fourth Location In The Netherlands - Blue Tomato Opens New Shop In Haarlem
The international board sports and lifestyle specialist Blue Tomato ( blue-tomato.com ) is expanding its presence in the Netherlands. The Austrian company recently opened a new shop in Haarlem. High-revenue locations in Amsterdam, Utrecht and The Hague have been in operation for several years. With over 750 employees and more than 450,000 products, Blue Tomato is one of the world's largest online retailers in the snowboard, freeski, surf, skateboard and street style sectors.
In the “Spaarnestad” Haarlem, Blue Tomato moved into the city's largest shopping street just in time for the important Sinterklaas shopping day. The new shop is located at Grote Houtstraat 96 and has a retail space of more than 200 square meters. Store Manager Rowan Geldof and her initially five employees are very happy about the start: “The new shop is really something very special. We will be a great destination for boardsports and fashion enthusiasts in Haarlem with our unique, authentic vibe. In the range, our customers will find a large selection of streetwear as well as everything to do with snow, surf & skate.”
Omnichannel retailer with a special service
The blue-tomato.com site registers up to 125,000 visitors a day - and the trend is rising. The web shop has long been available in 14 languages. You can also order via smartphone, via live chat with the international Blue Tomato Customer Service, or directly in a shop if the product is not in stock locally. Special service of the omnichannel retailer: Customers can optionally have their online order delivered to one of the Blue Tomato shops free of charge and pick it up there. If an item does not fit, the order will be exchanged immediately in the shop.
Blue Tomato, founded in 1988 by the former Austrian snowboard champion Gerfried Schuller, has expanded its stationary trade considerably in recent years. The company, which is headquartered in Schladming in Styria, already operates more than 70 shops in Germany, Austria, Switzerland, the Netherlands, Norway and Finland.
