Fortier To Lead USA Nordic Partnership Effort

USA Nordic and The Diff have agreed to an exclusive multi-tier consulting partnership, in which the Diff will advise USA Nordic on its internal strategy, marketing, and partnership efforts. The Diff is led and owned by Neil Fortier; a 20 year veteran of sports – working most recently in the NBA for the Cleveland Cavaliers. 

Fortier and his existing relationships will help further amplify USA Nordic’s efforts in attracting new and exciting brands as the team gears up for the 2022 Winter Olympics in Beijing, China. USA Nordic Executive Director Bill Demong looks forward to working with Fortier, “Obviously Neil has an impressive track record and his values on partnership align well with our organization.” Demong goes on to say, “This fills a very critical role for USA Nordic as we build momentum and continue to grow.” 

As USA Nordic athletes and staff work towards the 2022 Olympic Games in Beijing, Fortier will be focused on building partnerships not only regionally and nationally, but also internationally. “I’m truly excited on behalf of my company for this new opportunity and look forward to using my experience to form sustainable partnerships, drive global awareness, and help in its evolution. How can you not get excited about working with some of the best athletes in the world!” says Fortier. 

The Diff is a leading sports and entertainment agency dedicated to delivering innovative solutions that meet clients’ needs.